... information quality of website, the company’s reputation strongly affects on Internet consumers’ trust. Then,Internet consumers’ trust and perceived risk strongly impact on purchasing decisions ... T.H. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customer's Online Purchase Intention.International Business Research, vol. 3 (3).20ReferenceLynch, ... pp.39-48.Yaobin, L. and Tao, Z. (2007). A Research of Consumer's Initial Trust in Online Stores in China.Journal of Research and Practice in Information Technology, vol. 39 (3).21AppendixQuestionnairesInstruction...