... to @SocialWebMining, or com‐
ment on Mining the Social Web s Facebook wall. The book’s official
website and blog that extends the book with longer-form content is at
http://MiningTheSocialWeb.com.
Conventions ... http://bit.ly/MiningThe
SocialWeb2E.
Preface | xvii
... Social networks really are changing the way we live our lives on and
off the Web,
†
and they are enabling technology to bring out the best (and sometimes
the worst) in us. The explosion of social ... Contents
www.it-ebooks.info
Preface
The Web is more a social creation than a technical one.
I designed it for a social effect—to help people work
together—and not as a te...
...
customers. If the Web is the most important channel to these
targets forming an opinion of your brand and products, and if
search is the way they get around the Web, then QED search is the
ultimate ... by going out and
participating in the public arena.
“ The social web will be the most critical marketing environment
around.
“ The social web will become the...
... from www.wowebook.com
ptg
INTRODUCTION
ix
What’s in the Book
I start off in Chapter 1, The Rise of the Social Web, with a discussion of
the scale and significance of the social web phenomenon. ... of reciprocity—they
recognize the value they get from the site and want to give back. Others
write reviews out of a sense of efficacy, as they feel the urge to tell others...