Tài liệu SM0495 BUSINESS ENVIRONMENT AND STRATEGIC MANAGEMENT ppt

... of the same technologies, operation systems and applications. SM0495 BUSINESS ENVIRONMENT AND STRATEGIC MANAGEMENT Tutor: Dr. Gregory Ludwig A MANAGEMENT REPORT OF RESEARCH IN MOTION (RIM) ... (eds.), Technical Change and Economic Theory. Pinter Publishers, New York, pp. 256-281 • Teece, D. et. Al (1997) ‘Dynamic Capabilities and Strategic Management , Strategic...

Ngày tải lên: 26/02/2014, 11:20

... Garbage Collection 36 Lab 9: Memory and Resource Management 48 Review 55 Module 9: Memory and Resource Management 14 Module 9: Memory and Resource Management Finalization ! Finalize ... Example of manual memory management C malloc and free functions C++ new and delete operators COM AddRef and Release reference counting methods Automatic Memory Manage...

Ngày tải lên: 17/01/2014, 08:20

... Employer brand equity Brand identity 55, 57–8 vs brand reputation 58 definition 57 Branding corporate, see Corporate branding developments in 46–7 employee branding 116, 281–5 employer branding 277–88 global ... responsibility Social value, of brands 50–2 Southwest Airlines 283–5 Standard Life Investments 153–5, 308–9 Strategic advantage theories 306–7 Strategic discourses 267–8 Strateg...

Ngày tải lên: 15/12/2013, 10:15

... corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout this project – Graeme To my husband, ... my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR Graeme Martin and Su...

Ngày tải lên: 15/12/2013, 10:15

... people management, strategic HR and organizational communications in shaping reputa- tions and brands ■ The business case’ for CSR ■ Corporate governance and leadership ■ The future of HR and the ... reputations and branding in achieving business and organizational success ■ Organizational identities and images, and their rela- tionship to the quality of individual emplo...

Ngày tải lên: 15/12/2013, 10:15

... Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen Consulting and WorldCom financial ... organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications, public relations and corpo...

Ngày tải lên: 15/12/2013, 10:15

... scholars and practitioners from marketing and branding, organizational studies, communications and strategic management (Dowling, 2001; Hatch and Schultz, 2001; Davies et al., 2003; Fombrun and Van ... does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding and People Management Defining corporateness: corporate branding, iden...

Ngày tải lên: 15/12/2013, 10:15

... Reputations, Branding and People Management strategies, which we explore in our four-part discussion of strategic human resource management in Chapters 5, 6, 7 and 8. It is these people management ... (de Chernatony, 2001), corporate reputation and people management (Davies et al., 2003) and communica- tions, branding, corporate reputation and people management (Van Riel...

Ngày tải lên: 15/12/2013, 10:15

... model – branding and repu- tation management – and showed how these are important to the key strategic interests of organizations and nations in market economies. Reputations and brands provide ... strategic management, which deals with the highest level and most long-term decisions of organizations. Corporateness and strategic management Strategic management as a b...

Ngày tải lên: 24/12/2013, 16:15

... decision and every customer and employee interaction intended to deliver strategic value to an organization. Chapter 2 Managing corporate brands and reputations 47 Box 2.2 Brands and business ... supporting core values and a role in the organization that places brand positioning, purpose and values 46 Corporate Reputations, Branding and People Management in one standard de...

Ngày tải lên: 24/12/2013, 16:15