... Heinz, proposed this test of brandloyalty: “My acid test . . . is whether a housewife, intending to buy Heinz tomato ketchup in a store, finding it to be out ofstock, will walk out of the store ... E-commerce meant the opportunity to convert the Internet into a selling channel. E-commerce dot.coms started byselling books, music, toys, electronics, stock buying, insurance, and air-line tickets, ... the firm’s en-gineer who optimizes within the firm’s architecture. To do theirrespective jobs well, both should have selling skills. They need to selltheir ideas to their investors, peers, and...