... Edward E. Gordon,“Investing in Human Capital :The Case forMeasuring Training ROI,” Corporate University Review, January-February1997.7. William Wiggenhorn, “Motorola U: When Training Becomes anEducation,” ... Cappelli,“Making the Most of On-Line Recruiting,” HarvardBusiness Review 79, no. 3 (March 2001): 139–146.3. Claudio Fernández-Araóz, “Hiring Without Firing,” Harvard Busi-ness Review 77, no. ... cultures—knowing what your company’s culture is, developing it, communicating it,using it to retain people. Includes two chapters on retention best practices,offering both principles (“engage the soul”)...