... faddish (fashion goods) or durable (vehicles). In the next study, we expand the scope of our investigation of marketplace phenomena by examining how the market for counterfeit luxury goods compares ... BRAND PROMINENCE AND PRICE In Study 1, we look at the relationship between price and brand prominence for three categories of luxury goods: designer handbags, luxury cars, and men’s shoes. We ... leading luxury brands of 2008 (Interbrand 2009). In addition, they are rated #2 and #3, respectively, on the Luxury Institute’s list of the most familiar luxury handbag brands (see www.luxuryinstitute.com)....