Tài liệu Sustainability Communications A Toolkit for Marketing and Advertising Courses doc

... online database of ads - available on UNEP website - gathers relevant material to analyze sustainability communications in the framework of marketing, advertising and communication research or ... Sustainability Communications A Toolkit for Marketing and Advertising Courses Sustainability is an expression of the issues that production and consumption patte...

Ngày tải lên: 18/02/2014, 07:20

... for references Make notes on relevant areas, using paraphrasing and summarising skills Combine a variety of sources where necessary Select suitable structure for essay – make plan Organise and ... a title, and students must be quite clear what question the title is asking before starting to plan the essay and read around the topic. This unit deals with analysing titles and...

Ngày tải lên: 24/12/2013, 05:15

... dynamic newspaper adverts can be targeted at a special market, e.g. local TV advertising very expensive (to make and show) many people video TV and fast forward adverts newspaper adverts can ... numbers rise, standards fall. Classrooms become more crowded, and overworked teachers are less able to give students personal attention. 1.12 Organising Paragraphs Paragraphs are the basi...

Ngày tải lên: 24/12/2013, 05:15

... . para 3 begins: Diversification must also . . . para 4 begins: A further consideration . . . Answers 205 1.2 Avoiding Plagiarism 1 (a) , (b), (d) and (e) are plagiarism. 2 (a) , (b) and (c) are ... account Examine divide into sections and discuss each critically State give a clear and simple account Suggest make a proposal and support it Summarise deal with a complex subject...

Ngày tải lên: 24/12/2013, 05:15

... damage has been caused on several levels Answers 223 2.7 Examples 2a e.g./such as 2b A case in point 2c particularly/especially (for example/instance also possible) 2d for instance /for example 2e ... e.g. Indira Gandhi . . . 3d . . . most car makers, for instance Toyota/Volkswagen . . . 3e Certain diseases, particularly malaria/Aids . . . 3f Many musical instruments such as guitar...

Ngày tải lên: 24/12/2013, 05:15

... was a Jamaican musician. Mahatma Gandhi was an Indian politician and philosopher. 3.9 Nouns and Adjectives 2a safety – safe 2b culture – cultural 2c deep – depth 2d health – healthy 3 high/reliable/hot Answers 237 strength/confidence/truth wide/probable/necessary length/danger/relevance 4a ... City. Mexicans speak Spanish. 5a Chinese 5b Russian 5c Australia 5d Spanish 5e American 5...

Ngày tải lên: 24/12/2013, 05:15

... where a graded series of lessons are available, and which have assignments sent and returned by email. b A student living in a small town in China, for example, can now study a course at an American ... work, and believe that I have the qualities you are seeking. As you will see from my enclosed CV I have previous experience of working in a team, and speak Mandarin a...

Ngày tải lên: 24/12/2013, 05:15

... underlining them and linking them to the word they are substituting for. Example: agency – organisation The chairman of the UK’s food standards agency has said that a national advertising campaign is ... Visual Information 1. Visual devices such as graphs and tables are convenient ways of displaying large quantities of information in a form that is quick and simple to unders...

Ngày tải lên: 21/01/2014, 10:20

... to use any variation of a typeface family: regular, light, condensed, bold and italic. Examples • AGaramond Regular • AGaramond Bold • AGaramond Italic • Helvetica Medium • Helvetica Bold ... specications, you help project and protect a clear, unifying image for your University. UK’s Graphic Standards Manual features the familiar logo, an ofcial Institutional Signature a...

Ngày tải lên: 19/02/2014, 03:20

... publishers. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging in Publication Data A catalog record has been ... units on accuracy in writing • Adaptable for both long and short courses Any international student wishing to maximise his or her academic potential will find this pract...

Ngày tải lên: 14/12/2013, 18:15