Tài liệu The Manager’s Guide to Social Marketing - Using Marketing to Improve Health Outcomes doc

... more information. THE MANAGER’S GUIDE TO SOCIAL MARKETING Acknowledgements The Manager’s Guide to Social Marketing was developed under the auspices of the Turning Point Social Marketing National ... marketing databases such as PRIZM (Claritas) 30 ➤ The Manager’s Guide to Social Marketing Using Marketing to Improve Health Outcomes from...

Ngày tải lên: 18/02/2014, 02:20

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... ‘Safe-T’ and the ‘H-Squad’ to capture the imagination of 7-1 1 year olds. • Distribute the schools pack to primary schools across the country with advice on how food hygi...

Ngày tải lên: 13/12/2013, 04:15

... work at a high-level – day -to- day running of the account is left to the manager – but it is still up to the director to know what is going on and to ensure the client is happy. Directors are often ... client-facing role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expec...

Ngày tải lên: 13/12/2013, 04:15

... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch? I: Yes, although that is selling the job very short! Research...

Ngày tải lên: 13/12/2013, 04:15

... professional codes of conduct. In-house PR departments might also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn ... tend to be in-house PR, marketing or communications departments of other private businesses or the public sector, like local authorities. PR CONSULTANCY: A PROFILE If you...

Ngày tải lên: 13/12/2013, 04:15

... ways to sell in your story to that media C: you decide to leave it till the next day ■■ 10. The working day at the office is finally over and you decide to take one of your clients out to dinner ... well in the end, and the client asks you to come up with creative ideas to launch the product A: you tell the client that you can promote this product in all the ■■...

Ngày tải lên: 23/12/2013, 00:15

... 8NJ Tel: 020 8879 3464 Web: www .marketing- society.org.uk Marketing Week St Giles House 4 9-5 0 Poland Street London W1V 4AX Tel: 020 7970 4000 Web: www .marketing- week.co.uk Newspaper Publishers ... 7490 4911 Web: www.mrs.org.uk Marketing 174 Hammersmith Road London W6 7JP Tel: 020 7413 4567 Web: www .marketing. haynet.com The Marketing Society St George’s House 3-5 Pepys Road...

Ngày tải lên: 23/12/2013, 00:15

... SPEAK • Above -the- line campaign: a marketing campaign using only advertising. • Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of ... referred to as ‘clipping’. • E-pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to c...

Ngày tải lên: 23/12/2013, 00:15

... the basic link $document =& JFactory::getDocument(); $document->setLink(JRoute::_('index.php?option=com_myextension'); // get the items to add to the feed $db =& JFactory::getDBO(); ... Design [ 88 ] We use the JFeedItem class to build feed items and add them to the document. JFeedItem objects include properties that relate to the correspondin...

Ngày tải lên: 23/12/2013, 10:15

... Dictionary) He took her by the elbow and guided her into the room. “He took her arm to guide her through the Saturday evening crowds.” (N. Shute, Oxford English Dictionary) I will guide you to the pass, then ... her clothes on the branches of a tree. The children hung onto (i.e. focused totally on) the storyteller’s every word. They hung the painting over the fireplac...

Ngày tải lên: 17/01/2014, 05:20