... members of the Institute of Public Relations (IPR) which ensures individualpractitioners are bound by professional codes of conduct. In-house PRdepartments might also have to work to other ... giants, employing thousands of people worldwide, to privately owned companies operating with only a handful of full-time staff. The buyers of PR consultancy tend to be in-house PR, marketing ... of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the consultancy route, then it’s worth knowing that PRcompanies often...