... judge the idea the way you did –will it connect? You need to cut through the clutter, engage the consumers, and persuade them to take an action orpurchase the product. At the end of the process, ... that, the effects of technologyhave made us more aware, offering more choices and a confusing array of decision paths. They’ve sped up the communications. They’ve sped up the ability to gather ... employees in 10 offices in the U.S. and U.K.Dapper sits on the board of directors of the Direct Marketing Association (DMA) where he is a member of the executive committee and chairs the Ethics and...