... icons as Apple, Guinness, Ferrari, and Harley-Davidson, not just because they are popular brands, but because they were also what I refer to as “smashable” brands. “Smash Your Brand” is a phrase ... exhibited a flurry of neural activity in their caudate nucleus, a small, central brain region that produces feelings of joy, serenity, self-awareness, and even love. Another activated area was the ... products. I was working for the company back then and had what I thought was a dazzlingly good idea to roll out a virtual advent calendar on the company Web site. Lego loved the idea; it was inexpensive...