Tài liệu Giáo trình: Marketing Management Chapter 04 ppt

... characteristic in new product adoption. adoption. 4 - 19 Figure 4-6: Innovator Categories 4 - 1 Chapter Chapter 4 4 Analyzing Analyzing Consumer Consumer Behavior Behavior 4 - 20 Who Are the ... where you live ” ” 4 - 22 4 - 23 Who Are the Customers? Who Are the Customers?   Marketing Research Implications: Marketing Research Implications: Developing Target Markets Develop...

Ngày tải lên: 27/01/2014, 02:20

...   Low Low nonresponse nonresponse bias bias Key Strategies Key Strategies 3 - 1 Chapter Chapter 3 3 Marketing Marketing Research Research 3 - 20 The Research Process The Research Process   Personal ... controllable marketing variables. two controllable marketing variables. 3 - 26 The Research Process The Research Process   Global Considerations in Marketing Global Co...

Ngày tải lên: 27/01/2014, 02:20

... differences between consumer and industrial marketing. and industrial marketing.   Market segmentation for marketing to Market segmentation for marketing to organizations. organizations.   Understanding ... Brand Mindshare Report 5 - 18 Who Are the Customers? Who Are the Customers?   Marketing Research Implications Marketing Research Implications – – Developing Target Ma...

Ngày tải lên: 27/01/2014, 02:20

... advantage based advantage 2 - 19 2 - 1 Chapter Chapter 2 2 A Strategic A Strategic Marketing Marketing Framework Framework 2 - 20 Marketing Strategy Marketing Strategy   Cost Cost - - or ... Strategy Core Strategy 2 - 28 Marketing Strategy Marketing Strategy   Marketing Mix Marketing Mix – – Implementation Implementation of the marketing of the marketing mix...

Ngày tải lên: 27/01/2014, 02:20

... being focused upon 1 - 1 Marketing Marketing and the and the Job of the Job of the Marketing Marketing Manager Manager Chapter Chapter 1 1 1 - 20 Marketing Manager Marketing Manager ’ ’ s ... By Driven By 1 - 12 Marketing Philosophies Marketing Philosophies   Sales Sales   Technology Technology   Marketing Marketing   Customer Customer   Focus: Marke...

Ngày tải lên: 27/01/2014, 02:20