Tài liệu Corporate Reputations, Branding and People Management 33 docx

... con- stantly integrate, reconfigure, acquire and divest themselves of 304 Corporate Reputations, Branding and People Management key resources, including competencies and reputations. Again, as Wright et ... (Hamel and Prahalad, 1996; Hagel and Seely-Brown, 2005). The core competency school is synonymous with the RBV 306 Corporate Reputations, Branding and People...

Ngày tải lên: 26/01/2014, 17:20

... between 68 Corporate Reputations, Branding and People Management the external and internal aspects of managing effective corpo- rate branding, placing equal weight on these dimensions. Corporate ... gauges a firm’s relative standing with 70 Corporate Reputations, Branding and People Management employees and externally with stakeholders, in both its com- petitive...

Ngày tải lên: 24/12/2013, 16:15

... financial services company, a political party and a voluntary organization (see Box 3.3). 104 Corporate Reputations, Branding and People Management Box 3.3 Corporate character in a voluntary organization We ... organizational action are gover- nance and leadership. Consider the case of Hurricane Katrina in Box 3.4. 106 Corporate Reputations, Branding and People Ma...

Ngày tải lên: 24/12/2013, 16:15

... for under- standing the effectiveness of people management strategies and management actions. Table 4.4 shows the relationship between 130 Corporate Reputations, Branding and People Management Table ... by Conway and Briner (2002) and others (Martin et al., 1998). They point to four characteristics of perceived promises 126 Corporate Reputations, Branding and...

Ngày tải lên: 24/12/2013, 16:15

... were associated with a managerial orientation of treating people as 174 Corporate Reputations, Branding and People Management assets rather than costs and aimed at securing commitment rather than compliance. ... slightly industry-dependent (Sung and Ashton, 2005) and which is more resonant with the best fit approach discussed next. 176 Corporate Reputations, Branding...

Ngày tải lên: 21/01/2014, 22:20

... diversity management, one of the shibboleths of politically correct, best practice HRM. 184 Corporate Reputations, Branding and People Management Box 5.3 The Glass Ceiling: diversity management, best ... co-conspirator, Organizational Dynamics, 32, 207–220. 188 Corporate Reputations, Branding and People Management Stacey, R. (2001) Complex responsive processes in or...

Ngày tải lên: 21/01/2014, 22:20

... compelling, novel and credible strategic narrative for change. This approach 264 Corporate Reputations, Branding and People Management Table 8.1 Changing corporate communications. Traditional corporate ... inner-organizational and the relational context. The social context we have already described as 268 Corporate Reputations, Branding and People Management id...

Ngày tải lên: 26/01/2014, 17:20

... senti- ments to the advice in Box 8.3 on p. 281. 278 Corporate Reputations, Branding and People Management Table 8.2 Comparing employer branding advice MacKenzie and Glynn (2001): Govendik (2001): Engaging ... case is made for a more differenti- ated, talent management- based narrative, based on employee 276 Corporate Reputations, Branding and People Management se...

Ngày tải lên: 26/01/2014, 17:20

... dominates 314 Corporate Reputations, Branding and People Management agency theory; instead they focus on the importance of building trust relationships and social networks to coordinate actors in and across ... discussion of the CSR agenda, reputations and branding. Chapter 9 Corporate strategy, corporate leadership, corporate identity 317 Corporate identity and...

Ngày tải lên: 26/01/2014, 17:20

... Shop 12 Brand equity 52–3 components 52–3 definition 52 see also Employer brand equity Brand identity 55, 57–8 vs brand reputation 58 definition 57 Branding corporate, see Corporate branding developments ... 81–102. Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human resource management. London: Routledge. 374 Corporate Reputations, Branding and People Ma...

Ngày tải lên: 15/12/2013, 10:15