Tài liệu Corporate Reputations, Branding and People Management 31 ppt

... reputation, corporate branding and corporate- level marketing. London: Routledge. Chapter 8 Corporate communications and the employment relationship 293 284 Corporate Reputations, Branding and People Management employees ... career segment. 286 Corporate Reputations, Branding and People Management The brand people purchase The brand people work for Custo...

Ngày tải lên: 26/01/2014, 17:20

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR G...

Ngày tải lên: 15/12/2013, 10:15

... reputations and brands by marketing and communi- cations consultants and academics, and a few on employer branding, we believe this book is one of the few works that explores the broader corporate ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sibility, go...

Ngày tải lên: 15/12/2013, 10:15

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... of corporateness for the HR profession; what potential does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding and People Management Defining corporateness: ... of individual employment relationships and employee behaviour Corporate image Organizational identity Corporate reputation(s) Communication strategy and employer br...

Ngày tải lên: 15/12/2013, 10:15

... of the corporate agenda and its links with HRM 37 38 Corporate Reputations, Branding and People Management Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human resource management. ... evidence, International Journal of Management Reviews, 5/6, 169–190. 36 Corporate Reputations, Branding and People Management Martin, G. (2006) Managing people...

Ngày tải lên: 24/12/2013, 16:15

... ‘super-brands’. In 74 Corporate Reputations, Branding and People Management The degree of fit or alignment among the beliefs and feelings held about an organization by people and groups and what ... simplicity and practicality in moving the conversation along on reputations rather than overcomplicating the story before readers begin to understand 76 Corporate Reputati...

Ngày tải lên: 24/12/2013, 16:15

... million. 1 Except the Scottish Highlands and Islands, which was thought to be unique enough to require its own economic development agency. 88 Corporate Reputations, Branding and People Management Following ... relationship and the problems of managing across the individual–organizational levels. Chapter 3 Organizational identity, action and image: the linchpin 85 86 Corpor...

Ngày tải lên: 24/12/2013, 16:15

... the idea of engagement has become so popular in recent years, since it 116 Corporate Reputations, Branding and People Management Chapter 4 The quality of individual employment relationships 117 promises ... 2.33 environment The company provides me with good training for the job 2.43 120 Corporate Reputations, Branding and People Management Chapter 4 The quality of ind...

Ngày tải lên: 24/12/2013, 16:15

... values of their alma mater, and have put their hands in their pockets to ever-increasing degrees to make endowments 140 Corporate Reputations, Branding and People Management of the size that ... this process does imply a possible connection. 138 Corporate Reputations, Branding and People Management Box 4.4 Self-disclosure, identity and (lack of) organizational iden...

Ngày tải lên: 21/01/2014, 22:20