Tài liệu Corporate Reputations, Branding and People Management 28 pdf
Tài liệu Corporate Reputations, Branding and People Management 28 pdf
... Jiangxi Science and
Technology Press.
256 Corporate Reputations, Branding and People Management
CHAPTER
Corporate
communications and
the employment
relationship
8
The importance of corporate
communications ... Annette Frem, Culture Change Manager of
Orange.
258 Corporate Reputations, Branding and People Management
Chapter 8 Corporate communications and th...
Tài liệu Corporate Reputations, Branding and People Management 40 pdf
... Employer brand equity
Brand identity 55, 57–8
vs brand reputation 58
definition 57
Branding
corporate, see Corporate branding
developments in 46–7
employee branding 116, 281 –5
employer branding 277–88
global ... 81–102.
Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human
resource management. London: Routledge.
374 Corporate Reputations, Branding and P...
Tài liệu Corporate Reputations, Branding and People Management 5 pdf
... strategies (de Chernatony, 2001), corporate reputation
and people management (Davies et al., 2003) and communica-
tions, branding, corporate reputation and people management
(Van Riel, 2003). The ... the talk’ by acting out the mission and val-
ues statements, and to the gaps between ‘rhetoric and reality’ in
26 Corporate Reputations, Branding and People Ma...
Tài liệu Corporate Reputations, Branding and People Management 7 pdf
... supporting core values and a role in the
organization that places brand positioning, purpose and values
46 Corporate Reputations, Branding and People Management
in one standard deviation from ... chain at Sears (adapted from Kaplan and
Norton, 2001).
Linking brands and branding to HRM
Branding research and the importance of people
From this discussion of brands, it...
Tài liệu Corporate Reputations, Branding and People Management 12 pdf
... identification, strong brand reputations, customer
satisfaction, loyalty and increased sales.
100 Corporate Reputations, Branding and People Management
Identity:
the
employee
view
The brand
reputation
Image:
the
customer
view
Satisfaction ... Air Force
and saw passengers as cargo to be transported, and as a near-
unnecessary evil. This became a major problem for customers...
Tài liệu Corporate Reputations, Branding and People Management 25 pdf
... and Kahn, J. (2005b) All strategy is local, Harvard
Business Review, Sept–Oct, 94–107.
224 Corporate Reputations, Branding and People Management
Griffin, D. and Stacey, R. (2005) Complexity and ... talent
management handbook: creating organizational excellence by identifying,
developing and promoting your best people. New York: McGraw-Hill,
pp. 365–383.
226 Corporate...
Tài liệu Corporate Reputations, Branding and People Management 1 ppt
... community.
Thus, in addition to corporate branding, many businesses are
Corporate
Reputations,
Branding
and People
Management
To Sue and Christine for their help and encouragement throughout ... Graeme
To my husband, Christopher, and our children, Alexander and James
– Susan
Corporate
Reputations,
Branding
and People
Management:
A Strategic Approach to HR
G...
Tài liệu Corporate Reputations, Branding and People Management 2 ppt
... reputations and brands by marketing and communi-
cations consultants and academics, and a few on employer
branding, we believe this book is one of the few works that
explores the broader corporate ... Europe and Asia. Among the issues we have cov-
ered are:
■ The elements of corporateness and the corporate
agenda: corporate reputations, brands, social respon-
sibility, go...
Tài liệu Corporate Reputations, Branding and People Management 3 ppt
... questionable
8 Corporate Reputations, Branding and People Management
(and, sometimes criminal) corporate governance and uneth-
ical behaviour. Well-known examples include the US
cases of Enron, Andersen ... grasp the corporate agenda, organizational
needs for corporateness and begin to understand and use the
language and insights of branding, marketing, communications...
Tài liệu Corporate Reputations, Branding and People Management 4 ppt
... of corporateness for the HR profession;
what potential does it create and what challenges does it pose
for practitioners?
16 Corporate Reputations, Branding and People Management
Defining corporateness: ... of
individual
employment
relationships
and
employee
behaviour
Corporate
image
Organizational
identity
Corporate
reputation(s)
Communication
strategy and
employer
br...
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