Tài liệu Corporate Reputations, Branding and People Management 26 pptx
Tài liệu Corporate Reputations, Branding and People Management 26 pptx
... party
prior to the 1940s and the new capital formation associated with
Chapter 7 Corporate reputation and branding in global companies 243
234 Corporate Reputations, Branding and People Management
Box ... business and finan-
cial institutions, labour movements, the state and its agencies,
and so on. These key institutions both shape and are shaped by
236 Corporate...
Tài liệu Corporate Reputations, Branding and People Management 16 pptx
... values of their alma mater, and have put their hands
in their pockets to ever-increasing degrees to make endowments
140 Corporate Reputations, Branding and People Management
of the size that ... this process does imply a possible connection.
138 Corporate Reputations, Branding and People Management
Box 4.4 Self-disclosure, identity and (lack of)
organizational iden...
Tài liệu Corporate Reputations, Branding and People Management 40 pdf
... Shop 12
Brand equity 52–3
components 52–3
definition 52
see also Employer brand equity
Brand identity 55, 57–8
vs brand reputation 58
definition 57
Branding
corporate, see Corporate branding
developments ... 81–102.
Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human
resource management. London: Routledge.
374 Corporate Reputations, Branding and People Ma...
Tài liệu Corporate Reputations, Branding and People Management 1 ppt
... community.
Thus, in addition to corporate branding, many businesses are
Corporate
Reputations,
Branding
and People
Management
To Sue and Christine for their help and encouragement throughout ... Graeme
To my husband, Christopher, and our children, Alexander and James
– Susan
Corporate
Reputations,
Branding
and People
Management:
A Strategic Approach to HR
G...
Tài liệu Corporate Reputations, Branding and People Management 2 ppt
... reputations and brands by marketing and communi-
cations consultants and academics, and a few on employer
branding, we believe this book is one of the few works that
explores the broader corporate ... Europe and Asia. Among the issues we have cov-
ered are:
■ The elements of corporateness and the corporate
agenda: corporate reputations, brands, social respon-
sibility, go...
Tài liệu Corporate Reputations, Branding and People Management 3 ppt
... questionable
8 Corporate Reputations, Branding and People Management
(and, sometimes criminal) corporate governance and uneth-
ical behaviour. Well-known examples include the US
cases of Enron, Andersen ... grasp the corporate agenda, organizational
needs for corporateness and begin to understand and use the
language and insights of branding, marketing, communications...
Tài liệu Corporate Reputations, Branding and People Management 4 ppt
... of corporateness for the HR profession;
what potential does it create and what challenges does it pose
for practitioners?
16 Corporate Reputations, Branding and People Management
Defining corporateness: ... of
individual
employment
relationships
and
employee
behaviour
Corporate
image
Organizational
identity
Corporate
reputation(s)
Communication
strategy and
employer
br...
Tài liệu Corporate Reputations, Branding and People Management 5 pdf
... strategies (de Chernatony, 2001), corporate reputation
and people management (Davies et al., 2003) and communica-
tions, branding, corporate reputation and people management
(Van Riel, 2003). The ... the talk’ by acting out the mission and val-
ues statements, and to the gaps between ‘rhetoric and reality’ in
26 Corporate Reputations, Branding and People...
Tài liệu Corporate Reputations, Branding and People Management 6 ppt
... of the corporate agenda and its links with HRM 37
38 Corporate Reputations, Branding and People Management
Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human
resource management. ...
evidence, International Journal of Management Reviews, 5/6, 169–190.
36 Corporate Reputations, Branding and People Management
Martin, G. (2006) Managing people...
Tài liệu Corporate Reputations, Branding and People Management 7 pdf
... supporting core values and a role in the
organization that places brand positioning, purpose and values
46 Corporate Reputations, Branding and People Management
in one standard deviation from ... chain at Sears (adapted from Kaplan and
Norton, 2001).
Linking brands and branding to HRM
Branding research and the importance of people
From this discussion of brands, it...