IV. Issues related to Bluetronics supply chain
3. Issues that Bluetronics faces in plague context
3.4. Respond to the unexpected growth in online shopping demand
The outbreak has pushed the transfer of many customers from physical to online buying as a necessary option in social separation and infection avoidance. Bluetronics, on the other hand, had several obstacles as a result of the quick shift in channel selection.
Meanwhile, more and more online shopping also implies that firms must invest more in technology, sales support, supply chain management, and delivery operations to improve the system, process orders, and deliver products to achieve a better understanding of the customers' needs.
Recommendation
To diversify its economy, Cambodia is steadily expanding its investment in technology.
Ms. Meas Sopheary, Chairman of Cambodia Post E-Solutions PLC, stated that Tinh Tinh E-commerce is Cambodia's only certified online shopping platform, offering thousands of high-quality items.
Here are the e-commerce channel tactics that Bluetronics should employ while joining the Tinh Tinh platform:
Offer multiple payment methods
• Electronic modes of payment are widely employed, largely displacing the need for cash. Card payment, payment via payment gateway, payment via e-wallet, and payment via mobile devices are the four most common types of electronic payment.
• Providing buyers with multiple payment alternatives may boost conversion rates and encourage client loyalty. Adopting an e-commerce company strategy focused on delivering different payment choices has numerous advantages, including:
• Customer convenience and expectations
• Increase your consumer base.
• Increasing business trust Appealing refund and return policy
Because of a new form of buying experience, e-commerce companies with a return policy tend to attract a more considerable number of consumers and improve customers' purchasing enthusiasm.
Customers may also return items to the provider if the following requirements are met:
the buyer paid but did not get the goods, the consumer did not receive the complete purchased product, or the product obtained is counterfeit. Furthermore, when products
were damaged during shipment, the product is entirely different from the seller's description supplied in the product description.
Adaptable shipping solutions
The modes of transportation are becoming more diversified and rich as e-commerce develops. There are now various shipping firms in Cambodia, including ABL Cambodia, BSK Regional Express Services, and DHL Express Cambodia Limited…
Transportation of products is critical in e-commerce because it allows purchasers to obtain things without having to go to the point of sale, which has an impact on the quality of an enterprise's services and goods.
If the items are sent fast, and of high quality, customer satisfaction rises immediately, and the potential to return grows. Not every company that produces e-commerce provides delivery. Customers should thus integrate shipping into their own platform in order to monitor orders and delivery status in a single platform.
Provide a unified channel experience.
It is critical to provide a consistent experience across all channels, including websites, applications, social media, goods, staff (customer support and sales), and physical locations. This contact creates a link between emotions and logic, which helps clients fall in love with your business. The more linked the experience of purchasing goods and using services, the more likely customers will have a long-term relationship with the company.
The market is becoming increasingly competitive, and developing seamless experiences is extremely tough; this may be a unique way for firms to differentiate themselves or gain a competitive edge. Leaders in this strategy outperformed their colleagues by a substantial profit margin in terms of major business goals. Customers are at the core of every plan and design; in order to provide a seamless experience, organizations must have consensus from the top down.
Create a user-oriented experience
Consumer orientation is the core concern, and it is the key to attaining company objectives. Companies and enterprises that recognize the importance of customer orientation can improve their marketing success. Consumer satisfaction is used as the performance criterion in consumer orientation. To accomplish so, it is vital to define the target market, understand the requirements and desires of customers, provide goods that meet their expectations, and take care of customer proposals.
Conclusion
When a firm enters a market, it takes its own path, a distinct development route, in order to position its brand. In terms of Mobile World Group's business strategy philosophy, this brand has an extraordinary "trial and error" attitude. MWG has been using the "trial and error" concept for 15 years. Previously, Mobile World attempted but failed to build stores in districts, forcing it to shut. Vietnam's largest retail chain has closed several projects to pursue this idea. MWG performs trial opening and closing when inefficient on a regular and ongoing basis. Nguyen Duc Tai, Chairman of the Board of Directors and co-founder of this chain, once stated that during the chain's 15 years of development, the "trial and error" approach was consistently applied to identify the ideal solution for the business.
Bluetronics established an impression on customers with the preceding Dien May Xanh model in an innovative and easy- -follow marketing campaign. Bluetronics not only to invests in and manages marketing but also assures a sophisticated supply chain system, product quality elements, and customer care service implementation, all of which contribute to wonderful shopping experiences for customers.
Although Cambodia is not a huge market, it plays a vital role in the globalization strategy of MWG. The most significant thing is that if MWG's new model success in this market, the company will have more confidence in bringing the winning strategy to larger markets outside of Vietnam, such as Indonesia, Thailand, and the Philippines.