- Tham nh~p vao ct)ng d6ng nguoi nuoc ngoai lam vi~c va sinh so'ng t~i Vi~t
6 T~o cd che' thu hut, kiem soat ngun khach ngan sach dl;f an do NSNN ad
tr<J, ngu6n khach du h9c tl;l' tuc va tai tr<J mtoc ngoai.
• C6 chinh sach gia rieng cho do'i tu'<Jng khach NSNN (Ngan sach nha nu'oc) : • ? . , "" K K , K ,....
gtam g1a tuyen quoc te va quoc n91 .
• Xay dl;fng muc gia cho du hQC sinh va gia dinh : voi nhung muc gia va tuye'n du'C1ng Cl;l the.
7. Xay dl;fng cd che' ke't h<Jp gia giua trong nu'oc va ngoai nu'oc nh{Lm t~o ra muc gia c6 tinh c~nh tranh cao do'i voi cac hanh trinh c6 sv tham gia muc gia c6 tinh c~nh tranh cao do'i voi cac hanh trinh c6 sv tham gia chuyen chd cua hang khac .
• Muc ghi dam bao c~nh tranh thu hut khach khong chi cho HKVN rna con
khuye'n khich khach di!de'n Vi~t Nam -> gop ph~n thuc dffy du lich trong nu'oc va cac nganh san xua't khac phat trien.
• Can b{Lng gia va ch6 de h~n che' mua trong v~n chuyen , ban ve cho khach . 8. Quan tam de'n kenh ban d~i ly thong qua cac chinh sach h6 tr<J ban : • Xay dl;fng ke' ho~ch va muc thu'dng d~t va vu'<Jt ke' ho~ch .
• Khuye'n khich c()ng diem theo tuye'n du'C1ng trQng diem . • liu tien ch6 trong mua cao diem .
• H6 tr<;1 qmlng cao san phffm ' dich Vl;l ' chu'dng trinh khuye'n m~i tren cac phu'dng
ti~n thong tin d~i chung .
B3. Bifn phap ky thuljt h8 tr(l :
(1) Chfnh sach ch8- tdi cung ung :
Dinh huling :
+ Uu tien ch6 cho thi tru'C1ng Vi~t Nam tren cac du'C1ng Phap , My , Nh~t, nha't la trong mua cao diem, can do'i ch6 giua cac thi tru'C1ng cho toan b() m~ng bay.
+ T~o phu'dng thuc ban giln li~n giua ch6 va gia cho ta't ca cac thi tru'C1ng va ngu6n khach , u'u tien ban theo m~ng (YMS- Y eild Management System).
+ Pho'i h<;1p chc}t che giua cac b() ph~n ban trl;l'c tie'p ,thua hanh va kiem soat, dam bao d~t hi~u qua sii' dl;lng ghe' cao nha't (pho'i h<Jp voi cac trung tam kiem soat bay OCC(Operating Control Center), kiem soat dc}t giu ch6 SCC(Space Control Center) Ban TCKT- Tai Chinh ke' Toan , Ban TTHK- Tie'p Thi Hanh Khach , ..
+ U ng d1;tng cac chu'dng trinh moi trong quan ly de} t va giu ch6 : trien khai Pros V- YMS , chu'dng trinh kiem tra so' ve theo booking , ..
Bienphap:
Nh~m nang cao hi<$u qua sii' dl}ng gh€ , tang ty 1<$ khai thac tren tung chuy€n bay , HKVN da xay dt;ing chuang trlnh va bi<$n phap Cl} th~:
Ki~m soat ch~t che tlnh tr~ng ch6 truoc chuy€n bay (Preflight check): tranh tlnh tr~ng d~t ch6 kho'ng, d~t ch6 sai quy dinh ,d~t ch6 trung , ....
- Xay dt;ing mli'c ch6 cao hon tai cung U'ng h<;fp ly d~ tang kha nang ban (overbooking) : giam thi~u tlnh tr~ng khach bo ch6 tren chuy€n bay (no-show), tang luqng khach di vao gW ch6t (go-show), giam thi<$t h~i cho HKVN do tlnh
tr~ng phiii chuy~n khach (off-load), ...
Quan ly ch6 theo h~ng d~t ch6 tuong U'ng voi mli'c gia mua ve : dam bao khi hanh khach tra mli'c gia cao n€u con ch6 se duqc uu tien ban ve .
Sii' dl}ng h<$ tho'ng PROS-to'i u'u h6a doanh thu trong vi<$c quan ly : d~t, giii' ch6. Quan ly ch~t che cac nh6m khach (group desk)
Xem xet va danh gia cac tuy€n bay khong hi<$u qua , giam/tang t~n sua't phu hqp theo lich bay va mua cua tung tuy€n duong . Vi dl;l :
• Tuy€n REP , PNH : cift giam tuy€n PNH h<;fp ly hon tuy€n REP (khach d€n Campuchia chu y€u di tham Angcovat t~i Xiemriep REP)
• Tuy€n HKG : giam t~n sua't khai thac do khach hi h~n ch€ visa vao HKG , khach no'i chuy€n d€n Nh~t giam.
• Tuy€n BKK, SIN , KUL :tang t~n sua't vao m()t so' ngay,mua cao di~m trong nam d~ tang kha nang ban no'i chuy€n .
- E>o'i voi cong tac d~t va giii' ch6 :
+ B6 sung quy trlnh ki~m soat chuy€n bay , tht;ic hi<$n ki~m tra chuy€n bay (Pre- flight check) 100% cac chuy€n bay.
+ E>o'i voi cac thi truong c6 t~p tinh 6n dinh : huy bo vi<$c yeu c~u khach Reconfirm (xac nh~n ch6) ho~c chu d()ng lien h<$ voi khach d~ Reconfirm.
+ Hoan thi<$n s6li<$u cho PROS . +Nang cao cha't luqng dt;i bao.
+ Pho'i hqp ch~t che giii'a Trung Tam Ki~m soat ch6 (SCC) va cac d~u san bay ho~c cac Van Phong khu Vt;ic (Bifc, Trung, Nam) ve cac m~t:
• Trao d6i thong tin thuong xuyen giua cac b() ph~n . • H6 tr<;f kiP thoi d~ giai to a khach (khi c6 st;i co').
• E>ao t~o d()i ngu nhan vien chuyen va saud~ lam cong tac dt;i bao va xii' ly cac truong hqp ba't thuong .
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(2) An ninh - an toan bay :
Do'i vOi nganh hang khong va"n d€ an toan luon du'qc dclit len hang dffu, T6ng Cong Ty Hang Khong Vit%t Nam da xay dl,l'ng d€ an v€ vit%c kit%n toan ht% th6ng an toan - cha"t lu'qng .
Cong tac qmln ly cha"t lu'qng du'QC giam sat g6m 04 linh vl,l'c : khai thac bay ' khai thac mclit dfft' b{w du'ong va dao t~o-huffn luyt%n.