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... Product Architecture and Product
Product Architecture and Product
Platforms
Platforms
Product architecture development is related
to establishing a product platform.
If chunks or modules can be replaced easily
within the product architecture, “derivative
products” can be made from the same basic
platform as technology, market tastes, or
manufacturing skills change.
Examples: 200 versions of the Sony
Walkman from four platforms.
PART FOUR
PART FOUR
DEVELOPMENT
DEVELOPMENT
McGrawHill/Irwin
Copyright ©2006 The McGrawHill Companies, Inc. All right reserved.
Prototype Development
Prototype Development
Comprehensive Prototype: complete, fully
functioning, fullsize product ready to be
examined by customers.
Focused Prototype: not fully functioning or
developed, but designed to examine a
limited number of performance attributes
or features.
Examples: a crude, working prototype of an electric
bicycle; a foam or wood bicycle to determine
customers’ reactions to the proposed shape and form.
Range of Leading Design Applications
Range of Leading Design Applications
Purpose of Design
Aesthetics
Ergonomics
Function
Manufacturability
Servicing
Disassembly
Item Being Designed
Goods
Services
Architecture
Graphic arts
Offices
Packages
Figure ... 13.4
What Is Design?
What Is Design?
Has been defined as “the synthesis of
technology and human needs into
manufacturable products.”
In practice, design can mean many things,
ranging from styling to ergonomics to setting
final product specifications.
Design has been successfully used in a variety
of ways to help achieve new product
objectives.
One thing it is not: “prettying up” a product that
is about to manufactured!
Product Architecture
Product Architecture
The process by which a customer need is
developed into a product design.
Solid architecture improves speed to
market, and reduces the cost of changing
the product once it is in production.
Product components are combined into
“chunks,” functional elements are assigned
to the chunks, and the chunks are
interrelated with each other.
CHAPTER 13
CHAPTER 13
DESIGN
DESIGN
McGrawHill/Irwin
Copyright ©2006 The McGrawHill Companies, Inc. All right reserved.
Contributions of Design to the New
Contributions of Design to the New
Products Process
Products Process
Figure ... 13.4
What Is Design?
What Is Design?
Has been defined as “the synthesis of
technology and human needs into
manufacturable products.”
In practice, design can mean many things,
ranging from styling to ergonomics to setting
final product specifications.
Design has been successfully used in a variety
of ways to help achieve new product
objectives.
One thing it is not: “prettying up” a product that
is about to manufactured!
Product Architecture
Product Architecture
The process by which a customer need is
developed into a product design.
Solid architecture improves speed to
market, and reduces the cost of changing
the product once it is in production.
Product components are combined into
“chunks,” functional elements are assigned
to the chunks, and the chunks are
interrelated with each other.
CHAPTER 13
CHAPTER 13
DESIGN
DESIGN
McGrawHill/Irwin
Copyright ©2006 The McGrawHill Companies, Inc. All right reserved.
Contributions of Design to the New
Contributions of Design to the New
Products Process
Products Process
Figure...