5-hangxom-161112163444

TARGET AUDIENCE Demogeographic Young people, 18 – 30 yrs old, HCM and Hanoi Psychographic Ambitious, dynamic and result-oriented Behavioral Care about their efforts Tech-savvy Start working out and then quit after a few months DRIVE-THROUGH GENERATION Prefer clearly immediate results 68% People who have intention and take first action for working out BUT… 54% Reduce working out time in the following months 36% Quit woking out in the following months INSIGHT I can’t feel the results after every time working out, Therefore, I easily lose motivation and give up on working out “Things which takes much efforts and a long time to see the result will make me easily lose my patience and then give up” “The result of working out is difficult to realize, that’s why I lose motivation to keep working” OUR SOLUTION Every effort for exercises BRINGS BACK POSITIVE RESULTS IMMEDIATELY and it will be A MOTIVATION TO TAKE NEXT STEPS to achieve the final result they set CREATIVE IDEA Introducing BADGES OF HONOR Badges show the immediate results and honor them KEY MESSAGE “EVERY SINGLE STEP MATTERS” EXECUTION PLATFORM – DIGITAL PET RAISING Utilize your hard earned step counts for something more than just tracking HOW wilL IT WORK? Introducing BADGES OF HONOR Record their movement routine Intergrate with mobile apps through accleration sensor and bluetooth technology HOW wilL IT WORK? introducing BADGES OF HONOR MOBILE APPLICATION Combines the function of a pedometer with the engagement of a virtual pet The more steps you take, the more you may help your friends/ pets complete missions, reach their goals along with your own fitness goals PHASe INTERACTIVE BOOTHS How we show their positive results immediately HOW CAN WE EXECUTE THIS IDEA? PLAYGROUND OUTSIDE – tools for exercises/ challenges BITI’S HUNTER BOOTH – Badges distribution SOCIAL MEDIA Recap the flow and activities of interactive booth EVERY SINGLE STEP MATTERS Let’s take action to achieve your goals Complete the challenges to receive BADGES OF HONOR Ask to download mobile apps Show how apps and badge work Organizing challenges & mini games to engage people to get badges SUPPORTING TACTICS KOLs, PR, Google Adwords PHASe SOCIAL MEDIA How we honor their achievements to encourage them HOW CAN WE EXECUTE THIS IDEA? EVENT & GALLERY: “BADGES OF HONOR” PHOTOS ALBUM: “BADGES OF HONOR” Gather the youngster and honor their achievements Users can create their picture from mobile apps Run with their pets in reality & gain more benefits in apps Take pictures with pets & sign for commitment Create the album “ BADGE OF HONOR” to recognize youngsters GALLERY THANK YOU