Ineffective pricing strategy of the prepared food category at the alpha jsc

90 14 0
Ineffective pricing strategy of the prepared food category at the alpha jsc

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

...UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Huynh Thi Thuy Dung INEFFECTIVE PRICING STRATEGY OF THE PREPARED FOOD CATEGORY AT THE ALPHA JSC MASTER OF BUSINESS... recognized that Ineffective Pricing Strategy is the main problem causing the symptoms of lost orders to competitors as well as leading to low sales of the prepared food category at the processing... customer networks” Therefore, it can be said that ineffective pricing strategy is the main problem that the prepared food category has to face and needs to be solved immediately if this category wants

Ngày đăng: 22/07/2021, 17:20

Từ khóa liên quan

Mục lục

  • LIST OF FIGURES

  • ACKNOWLEDGEMENT

  • EXECUTIVE SUMMARY

  • I. INTRODUCTION

    • Introduction to business nature

    • 1.1 Company Overview

    • 1.2 Organization structure

    • II. PROBLEM CONTEXT

      • 2.1 Overview about The Alpha’s businesses

      • 2.2 Overview about Vietnam prepared food market

      • III. PROBLEM IDENTIFICATION

        • 3.1 Symptoms analysis

          • 3.1.1 Low Revenues

          • 3.1.2 Lost Orders

          • 3.2 Problems Analysis

            • 3.2.1 Problem Mess

              • 3.2.1.1 Manpower Shortage

              • 3.2.1.2 Low awareness of customer about the company's product portfolio in Prepared Food category

              • 3.2.1.3 Limited customer network

              • 3.2.1.4 High price

              • 3.2.1.5 Wrong Competitor Analysis

              • 3.2.1.6 Delivery Time too long

              • 3.2.2 Problems Validation

                • 3.2.2.1 – Poor Human Resource Planning

                • 3.2.2.2- Poor Communication

                • 3.2.2.3- Ineffective Pricing Strategy

                • 3.2.2.4 – Poor Position Strategy

Tài liệu cùng người dùng

  • Đang cập nhật ...

Tài liệu liên quan