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...UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Huynh Thi Thuy Dung INEFFECTIVE PRICING STRATEGY OF THE PREPARED FOOD CATEGORY AT THE ALPHA JSC MASTER OF BUSINESS... recognized that Ineffective Pricing Strategy is the main problem causing the symptoms of lost orders to competitors as well as leading to low sales of the prepared food category at the processing... customer networks” Therefore, it can be said that ineffective pricing strategy is the main problem that the prepared food category has to face and needs to be solved immediately if this category wants