THƯƠNG MẠI ĐIỆN TỬ (BUS1104E.202B02E) LAB01 NHÓM G Nguyễn Thảo Hương Quỳnh Nguyễn Thị Minh Hòa Trần Ngân Yến Nga Lê Văn Thanh Tuấn Developing an Accessories and Jewelry Business Model on Shopee Value proposition CUSTOMER * Wants: - Design - Compliments from friends - Product quality - Beautiful, fancy - Prices - Brand recognition * Needs: - Hang out - Go to work - Collect * Pains: - Product not the same as online picture - Fears of time to use - Buy before price drop PRODUCT * Gain creators: - Focus on design and style - Follow trends - Variety - Prices depend on design * Experience - Easy to match outfits - Suitable prices for collecting * Pain relievers: - Real picture which taking by ourselves - Made from alloys Revenue model - On average, a product from 5,000 VND-10,000 VND - Number of product: 20 styles with 100 products - Revenue:300% per product =>2,000,000VND-4,000,000 VND - Expenses (Expenses are not included discount promotion) + Shopee ’s payment fees: 2.2 % per order + Cost of goods sold: 500,000 VND - 1,000,000 VND - Profit: range from 1,456,000 VND - 2,912,000 VND Market opportunity Fashion accessories are one of the industries that many people choose to business online for a variety of reasons Among them is the "gentle" initial investment capital, the ability to rotate capital quickly, diverse sources of goods and a huge number of potential customers If you have a large capital, you can open a store, otherwise sell jewelry accessories online on social networks, e-commerce floors – effective sales channels in the 4.0 shopping era Not only that, fashion accessories are products with cheap prices, easy to buy, attractive diverse designs, emphasizing novelty, uniqueness, creating style, not paying much attention to the material value and materials that make up the product Therefore, these products always have soft prices, suitable for the needs of many customers of all ages The use of accessories is also extremely diverse that can be applied in many cases and can be flexibly combined with different types of outfits Fashion accessories are characterized by being very easy to sell.Because living in the era of "beauty" is celebrated as it is today, making yourself more beautiful with silk clothes is indispensable for accessories And according to the psychology of the majority, clothing buyers often love to buy more items that come with it A dress or pants is indispensable for a delicate compact belt Or to highlight the shirt with the area around the neck, a lot of people have chosen the necklace as a must-have fashion accessory Because of these, the online business of fashion accessories becomes "hotter" than ever! Combining clothes worn with different accessories such as watches, glasses, bracelets, belts or purses, Can make us stand out.Even many outfits are only really beautiful with the contribution of one of these accessories Therefore, fashion accessories have a great consumption along with increasing consumer demand Competitive environment The standard of living of Vietnamese consumers is increasing, the demand for jewelry and fashion accessories is increasing Watches, glasses, bracelets, belts or purses are indispensable accessories that are not only jewelry but also enhance beauty and class.Therefore, growing this product line business has many development opportunities However, "delicious cakes are easily divided into pieces", jewelry and accessories shops grow like "mushrooms after rain" Especially with online business, anyone can easily post on personal accounts, fanpage or create online stores on e -commerce floors, even create websites Competition in design, product designs, prices requires the shop you need to have incentive programs or customer care policies to retain customers 5 Competitive advantage With the current demand for beauty, fashion accessories are always chosen by people Our products have certain competitive advantages: + A variety of products (bracelets, necklaces, anklets, earrings, ) + Suitable for all ages and genders + Catch up with current fashion trends + Low price, suitable for students (only from 20,000 VND product) + Easily reach customers through direct shopping channels, social networks and communication channels (Facebook, Instagram, Tiktok, Youtube, Shopee, Lazada, tiki, + There are many payment methods for customers to freely choose (MoMo, AirPay, transfer, ZaloPay, Moca, ) Market strategy With product advantages and competitive environment, our team proposes the following strategies: + Advertise on: Social networking sites: Facebook, Instagram, TikTok, Communication channels: YouTube, google, KOLs, + Post product reviews via social networks and media channels + Create pages on social networking sites (Facebook, Instagram, ) for customers to easily find + Apply promotions to customers + Discount when customers buy multiple products + Calculate wholesale price when buying or more products Organizational development The store organization will be developed through stages: Stage 1: Searching for customers and providing products according to their needs +Promoting store promotion on social networking sites and media +Continuously updating the best services for customers Stage 2: Provide satisfying products and services to retain customers +Calculate the profitability of the business at breakeven and profitability +Accumulate finance to pay for other costs + Divide the profit in the first stage to control the store situation Stage 3: Evaluate the company's activities to: Expand or just maintain the store to make a profit? + Assess the penetration level of the product in the market +Evaluate average or above average profit + Have a plan to maintain the business status quo and expand the store +Development From store expanding to many small and retail stores Stage 4: Find ways to promote growth and invest heavily in that growth + Make a management plan when hiring employees + Raised large capital to maintain store operations +Control of all stores by owners and distributors Stage 5: Control the source of profit and maintain business operation + Screening and replacing unsecured human resources Use tools such as budgeting, strategic planning, management by objectives, and standard costing systems + There are advantages of size, financial resources, good managers Management team The shop started with main members Initially, each person will take on a separate job in the store Namely economics, merchandise, marketing and planning When the store develops, the management team will have the following management policies: + Financial resources + Human resources, related to numbers, depth and quality + System resources, related to the level of completeness of information, planning and control systems +Business resources, including customer relations, market share, supplier relationships, production and distribution processes, technology and reputation, everything that helps the company maintain its position in the market ... price when buying or more products Organizational development The store organization will be developed through stages: Stage 1: Searching for customers and providing products according to their needs... distributors Stage 5: Control the source of profit and maintain business operation + Screening and replacing unsecured human resources Use tools such as budgeting, strategic planning, management by... Moca, ) Market strategy With product advantages and competitive environment, our team proposes the following strategies: + Advertise on: Social networking sites: Facebook, Instagram, TikTok, Communication