Marketing Intro and coreidea+message

Introduction What is it ? The brand is “ Papa’s dreamer” What is it ? Products of “Papa’s Dreamer” are handmade soap bars This brand originates from a story The story begins that My dad - a chemical engineer who used to produce soap from the copra in the 80s - had to ask for each “black” soap, an aid product from Soviet Union - to have a girls, having a sensitive skin Thus, my papa always has to look everywhere for products that is used for bathe and wash hair from benign ingredients After many years of quitting the job because of the power of industrial products, as well as busy work, he decided to return to the profession to give his daughter natural moisturizing soap bars Since then, my family has only used this soap to bathe Later, my friends knew and were interested in this soap, so my family also thought about making more to sell to the people who like this product The product has received much attention and support from people What problems does it solve?  A solution for those who have a sensitive skin, are allergic to chemicals Protecting environment - Cutting down poisonous wastewater released into the environment - Trees can be planted from soap wrapper How can it satisfy customers? Many types of soap bar with different natural ingredients and Shop builds customers' trust and serve enthusiastically like has different functions but still very friendly for sensitive skin relatives Shop also have some events such as event “Discount based on your age” with purpose to make more Friends How much does it cost? Those soap bars have prices from 80 000đ to 125 000đ Where can consumers find it? Facebook https://www.facebook.com/papadreamer/ Instagram https://www.instagram.com/accounts/login/?next=/papadreamer.soap/ Pinterest https://www.pinterest.com/papadreamer/ Flickr https://www.flickr.com/photos/151717864@N08/ Websiter https://papadreamer.com Email contact@papadreamer.com Hotline +84 (0) 38 621 9797 Address Core idea Insight Core idea Customers want to protect the environment Most environmental protection methods are not using plastic, recycling-reducing-reusing, replacing plastic products with biodegradable products such as from plastic straw to rice straw or rice straw But Those products are not beneficial to customers, they have other desires, is there a product that is good for themselves without harming the environment? Papa’s soap can meet customers' wishes because the product is made from natural ingredients, depending on the composition will have different functions and be suitable for sensitive skin, besides the product is completely environmentally friendly from ingredients to even wrapping paper Communication message Communication message Customer’s benefits • Papa's soap can condition the skin well With glycerin-based handmade soaps moisturizing and superfat-free reactive oils to boost skin's ability, many people only need to use handmade soaps to see their baths and moisturizers The skin is combined in in just one bath Specially, the main raw materials for the base oil in Ba Soap are Olive oil and coconut oil - oil rich in vitamins and nutrients, capable of creating soap Gentle cleansing and nourishing the skin Communication message Customer’s benefits • People with atopic dermatitis with manifestations such as inflamed pores, clogged pores, dry and flaky white skin, skin with lots of dry scales, can use Papa's Soap in bathing and washing face The amount of "superfat" oil in handmade soaps can also treat these dermatological diseases Communication message Customer’s benefits • Ba's soap can be used to wash and shampoo children safely, because soap does not use any material that is toxic to the body, nor does it have preservatives Communication message Customer’s benefits • Health promotion - Improve quality of life According to many studies, to reduce the incidence of diseases such as cardiovascular disease, cancer, neurology people need to really relax, reduce mental stress - which handmade soap is also bring you Its natural ingredients help improve your health when used Handmade soap contains anti-inflammatory and antibacterial properties, helping you eliminate the damaging causes of the skin Communication message Customer’s benefits • Handmade soap gives you and enjoyable experience of the aroma of essential oils Colorful soap with all natural ingredients combined with the scent of different essential oils such as lavender, lemon lemongrass, mint, etc will bring you a refreshing feeling after a school day practice and work hard Environmental friendliness SAY NO TO OIL GREEN PACKAGING METHOD OF MAKING SOAP NOPLASTIC PACKAGING FOR SHIPPING SAY NO TO OIL Palm oil is the cause of the forests 'falling down day by day' to make way for palm oil plantations to extract oil leading to the risk of destroying tropical forests and eliminating rare wildlife species METHOD OF MAKING SOAP Applying manual methods, using vegetable oils, the wastewater is easy to disintegrate by microorganisms GREEN PACKAGING The product is stored in a thin layer of parchment paper, easily soluble in water and can plant trees This is also paper which have a #FSC certificate - a certificate of assurance of forest resources in the exploitation of paper materials and a chain of products NOPLASTIC PACKAGING FOR SHIPPING At Green Dreamer's house, even the soap that has not been delivered to customers is stored in recycled carton boxes instead of plastic cabinets Transport also not use plastic films with shock-absorbing air particles Besides, all packages use folded pins to replace non-regular metal pins The shop also chose a delivery unit to send packages without plastic or tape to protect against rainwater So far, Papa’s is the FIRST soap supplier in Vietnam to use seed-containing wrapping paper - aiming to #no_waste from its products ... well With glycerin-based handmade soaps moisturizing and superfat-free reactive oils to boost skin's ability, many people only need to use handmade soaps to see their baths and moisturizers The skin... materials for the base oil in Ba Soap are Olive oil and coconut oil - oil rich in vitamins and nutrients, capable of creating soap Gentle cleansing and nourishing the skin Communication message Customer’s... inflamed pores, clogged pores, dry and flaky white skin, skin with lots of dry scales, can use Papa's Soap in bathing and washing face The amount of "superfat" oil in handmade soaps can also treat