Analyzing Consumer Needs Setting Channel objectives Principles of Marketing

Principles of Marketing Analyzing Consumer Needs Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company Designing the marketing channel Finding out what target consumers want from the channel Consumers often accept lower service levels in exchange for lower prices Many companies position themselves on higher service levels Balance consumer needs

Group ANALYZING CUSTOMER NEEDS SETTING CHANNEL OBJECTIVES 感感感感感感感感感感感感感感 PPT 感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感 ibaotu.com ted Presented by : Nguyen Hong Hanh Analyzing Consumer Needs ➔ Designing the marketing channel Finding out what target consumers want from the channel ➔ Consumers often accept lower service levels in exchange for lower prices ● Many companies position themselves on higher service levels ➔ Balance consumer needs 感感感感感感感感感感感感感感 PPT 感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感 ibaotu.com Setting Channel Objectives Channel objectives are based on customer service requirements, the marketing strategy, environment factor and the nature of the company Case Study 感感感感感感感感感感感感感感 PPT 感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感 ibaotu.com THANK YOU FOR 感感感感感感感感感感感感感感 PPT 感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感感 ibaotu.com LISTENING!