TOOBA SHAIKH engro foods Review

TOOBA SHAIKH 112101 SEC BBA VII Engro Corporation  Introduction o Engro Corporation Limited (formerly known as Engro Chemical Pakistan Limited.) is one of the largest industrial corporations in Pakistan o It operates in various sectors • Fertilizer • Food • Energy • Chemical • Business Automation Solutions o It is a public sector company listed on KSE o It has following business units • Engro Polymer • Engro Energy • Engro Fertilizer • Engro Foods • Engro Foods Supply Chain Engro Foods Ltd  Introduction o Engro Foods Limited was formed as a wholly owned subsidiary of Engro Corporation in 2005 o It started its operation in 2006 and become major player in Food industry o It launches multiple products • Ice Cream • Flavored Milk • Fruit Juices • Milk Powders Products Mission Statement:    “Build branded food business to improve quality of life by offering tasty, affordable and high nutritional products to our consumers while maximizing stakeholder’s value ” Vision Statement: ”Aim at transforming the company within the five years into first national food industry giant, then into regional force and finally into a global player.” Objectives and goals:  Engro Foods main objectives are to supply everyone their favorite Olper’s Milk and to satisfy the consumer’s needs and wants EngoFood’s second objective is to increase the value for the stakeholders and company value We want to be the major player in the food industry COMPETITORS & THEIR MARKET SHARE :     Nestle 35% Engro 27% Uniliver 21% Haleeb 17%  Engro Food posted a record 2014 consolidated profit after tax of Rs 4,183 million vs depressed profit after tax of Rs 1,333 million in 2013  The company achieved PKR 155,360 million revenue in 2014 vs PKR 125,151 million in 2013 SWOT Analysis SWOT Analysis Strengths: (internal)  Good relationship with farmers  Positive response from customers  Strong consumer and product research  Third generation plant SWOT Analysis Weaknesses: (internal)  When engro food launched its first dairy product, Olper’s Milk on March 20, 2006 But Engro Foods brand portfolio still consists of just products that is Olper’s Milk, Olwell Milk and Olper’s Cream SWOT Analysis Weaknesses: (internal)  Engro food is not having it’s own dairy forms Company gets milk from farmers  Engro foods totally depends on the Tetra Packs for the packing of their entire dairy products  Engro foods have 34 out of 40 milk collection centers are located in punjab, whereas its only milk processing facility is situated near Sukkhur (Sindh) SWOT Analysis Opportunities: (external)  Increases in funding by government  Increased in consumption of PM (processed milk)  Awareness  Third Largest Milk Producing Country SWOT Analysis Threats: (external)  Competition  Perceptions and Price Differential Market Segmentation:    Demographic Segmentation   Psychographic Segmentation    Behavioral Segmentation   ... units • Engro Polymer • Engro Energy • Engro Fertilizer • Engro Foods • Engro Foods Supply Chain Engro Foods Ltd  Introduction o Engro Foods Limited was formed as a wholly owned subsidiary of Engro. . .TOOBA SHAIKH 112101 SEC BBA VII Engro Corporation  Introduction o Engro Corporation Limited (formerly known as Engro Chemical Pakistan Limited.) is one... (internal)  Engro food is not having it’s own dairy forms Company gets milk from farmers  Engro foods totally depends on the Tetra Packs for the packing of their entire dairy products  Engro foods