SOCIAL MEDIA TOOLKIT 6th Annual Women's Empowerment Principles Event: Gender Equality and the Global Jobs Challenge 5-6 March 2014 United Nations Headquarters, New York City We encourage all WEPs partners to help raise awareness and drive interest for the 6th Annual WEPs Event Below are sample posts to promote the 6th Annual WEPs Event via Twitter TWITTER Event Hashtag: #EqualityMeansJobs Key Twitter Handles WEPs Event – General www.weprinciples.org/site/AnnualEvent @WEPrinciples @globalcompact @UN_Women @Empower_Women Last updated March 2014 Recommended Hashtags #EqualityMeansJobs #WEPs #genderequality #womensempowerment #IWD2014 (International Women’s Day) Speakers and Featured Attendees http://weprinciples.org/Site/Programme Phumzile Mlambo-Ngcuka, Executive Director, UN Women; Under-SecretaryGeneral, United Nations: @phumzileunwomen @UN_Women Steve Almond, Chairman, Deloitte Touche Tohmatsu: @Deloitte Evrim Aras, Chairman & CEO, Aras Kargo: @araskargo Jeannette Ferran Astorga, Vice President, Corporate Social Responsibility, ANN INC.: @anntaylor @loft Koray Bebekoğlu, Strategic Marketing and Corporate Communications Director, Doğuş Otomotiv: @dogusotoTR Megan Beyer, Member of the EDGE Certified Foundation Board: @EDGE_CERT Sunita Rebecca Cherian, Vice President – Human Resources & Global Head – Diversity & Inclusion, Wipro Limited: @Wipro Jo Confino, Executive Editor, Guardian; Chairman and Editorial Director, Guardian Sustainable Business: @joconfino @GuardianSustBiz Anna Falth, Manager, Knowledge Gateway for Women’s Economic Empowerment, UN Women: @AFalth @Empower_Women Chhavi Ghuliani, Manager, Partnership Development and Research, Business for Social Responsibility: @cghuliani @BSRnews Arancha Gonzalez, Executive Director, International Trade Centre: @ITCnews Margaret Mussoi L Groff, Chief Financial Officer, Itaipu Binacional: @usina_itaipu Meg Jones, Senior Officer MDGs, International Trade Centre: @ITCnews Pacita U Juan, Founder and President, ECHOstore; and President, Philippine Chapter of International Women's Coffee Alliance: @chitjuan @Women_In_Coffee @ECHOstore Elisabeth Kelan, PhD, Associate Professor, Department of Management, King's College London: @EKelan Last updated March 2014 #UN Jeni Klugman, Director, Gender and Development, World Bank: @JeniKlugman @WorldBank Georg Kell, Executive Director, United Nations Global Compact: @globalcompact Barbara Krumsiek, CEO, Calvert Investments: @CalvertInvests Sergio Franỗa Lễo, Managing Director of Sustainability, Odebrecht S.A.: @OdebrechtSA Maurício Fernandes Leonardo Junior, Executive Manager of Human Resources Directorship, Banco Brasil S.A.: @BancodoBrasil Jody Mahoney, Vice President, Corporate Partnerships, Anita Borg Institute: @anitaborg_org Meryle Mahrer Kaplan, Senior Vice President, Talent, Culture, and Global Member Services, Catalyst: @CatalystInc Elisabeth Karako, Global Head of Diversity, BNP Paribas: @BNPPARIBAS_NET Nathalie Malige, CEO, Diverseo: @DiverseoSAS Marcela Manubens, Global Vice President for Social Impact, Unilever: @Unilever Racheal Meiers, Director, HERproject, Business for Social Responsibility:@rachealmeiers @bsrherproject Freda Miriklis, President, International Federation of Business and Professional Women: @BPWI Futhi Mtoba, Representing the South African Chapter, New Faces, New Voices: @FuthiMtoba @NFNVORG Tinna C Nielsen, Global Head of Diversity, Inclusion and Collaboration, Arla Foods: @Arla_Foods Nasim Novin, Gender Secretariat, International Finance Corporation (IFC): @IFC_org Last updated March 2014 #IFC Chloё Poynton, Manager, Advisory Services and HERproject, Business for Social Responsibility: @BSRnews #ChloёPoynton Catherine A Rogers, Esq, Executive Counsel, Labor & Employment, General Electric Company: @generalelectric Francie Shonhiwa, Group Social Investment Manager, PPC Limited: @PPCisCement Joni Simpson, Global Coordinator & Specialist, Women's Entrepreneurship & Entrepreneurship Education, Small Enterprises Programme, International Labour Organization: @ilo #ILO Anne-Marie Slaughter, President, New America Foundation: @SlaughterAM @NewAmerica Gena Smith, SVP, HR, Sourcing & Development, LVMH Inc.: @LVMH Oriona Spaulding, Director of National Competitiveness & Chief of Staff for Chairman of Emerging Markets, Microsoft Corporation: @Microsoft Ashish J Thakkar, Founder, Mara Group & Mara Foundation: @AshishJThakkar @MaraGrp Sue Townsen, Risk Consulting Partner, Advisory Leader East Region, KPMG: @SueTownsen @KPMG Nigel Twose, Director of Development Impact Department, International Finance Corporation: @IFC_org Aniela Unguresan, Co-Founder, EDGE Certified Foundation: @EDGE_CERT Elizabeth Vazquez, President, CEO and Co-Founder, WEConnect International: @WEConnection Ursula Wynhoven, Chief, Governance and Social Sustainability and General Counsel, United Nations Global Compact: @globalcompact Arif Zaman, Advisor to the Commonwealth Business Council on Corporate Governance, South Asia and the Commonwealth Businesswomen Network Last updated March 2014 #Commonwealth General www.weprinciples.org/site/AnnualEvent Short URL: http://bit.ly/1c7JjcN #WEPs event to spotlight biz challenges/strategies for increasing job opportunities for women: http://bit.ly/1c7JjcN #EqualityMeansJobs This year’s #WEPs event is tackling the global jobs challenge Learn more & get involved! http://bit.ly/1c7JjcN #EqualityMeansJobs How is your company taking action on #genderequality in the workplace & marketplace? http://bit.ly/1c7JjcN #EqualityMeansJobs #WEPs Registration http://weprinciples.org/Site/ParticipantInfo Short URL: http://bit.ly/1jG7PXi JOIN US for 6th Annual @WEPrinciples Event #EqualityMeansJobs, 5-6 March 2014 http://bit.ly/1jG7PXi #genderequality #womensempowerment Have you registered for the 6th annual #WEPs event? http://bit.ly/1jG7PXi #EqualityMeansJobs Join @globalcompact & @UN_Women for annual #WEPs event, 5-6 March Register today! http://bit.ly/1jG7PXi #EqualityMeansJobs Featured Attendees/Speakers http://weprinciples.org/Site/Programme/ Short URL: http://bit.ly/1eYqPdC #UN heads, CEOs & govt officials to participate in #WEPs event View Featured Attendees: http://bit.ly/1ejRyzw #EqualityMeansJobs Check out who’s joining us at the #WEPs event! Featured Attendees from biz, govt & civil: http://bit.ly/1ejRyzw #EqualityMeansJobs Agenda http://weprinciples.org/Site/Programme Short URL: http://bit.ly/1eYqPdC Last updated March 2014 How unconscious biases & stereotypes affect #gender parity in the workplace? Learn more: http://bit.ly/1eYqPdC #EqualityMeansJobs How does work/family balance affect #genderequality & the bottom-line? Join us 5-6 March 2014 http://bit.ly/1eYqPdC #EqualityMeansJobs #WEPs 2014 WEPs Leadership Awards http://weprinciples.org/Site/WepsLeadershipAwards/ Short URL: http://bit.ly/1jt0lGC #Equality requires action at the highest level Recognizing efforts of committed CEOs w/ #WEPs Leadership Awards! http://bit.ly/1jt0lGC #WEPs Leadership Awards to recognize biz leaders on #genderequality Winners announced 6March! http://bit.ly/1jt0lGC #EqualityMeansJobs Campaign “Join the Movement” http://weprinciples.org/Site/JoinTheMovement Short URL: http://bit.ly/1ewkLH5 Direct Download of Campaign Images Short URL: http://bit.ly/1bFQLZp Last updated March 2014 Short URL: http://bit.ly/1aOsXaK Join the movement & spread the word for #genderequality! Join us 5-6 March for the #WEPs Event: http://bit.ly/1ewkLH5 #EqualityMeansJobs Are you a champion of #womensempowerment? Spread the word & join the movement at the #WEPs Event! http://bit.ly/1ewkLH5 #EqualityMeansJobs Webcast www.webtv.un.org Short URL: http://bit.ly/MYLzdv Can’t make it to the 6th Annual @WEPrinciples Event? Watch the live webcast on March! http://bit.ly/MYLzdv #EqualityMeansJobs #WEPs Join the conversation - watch the live webcast of the Annual @WEPrinciples Event on March! http://bit.ly/MYLzdv #EqualityMeansJobs #WEPs Women in Leadership – Live Blogging http://www.theguardian.com/women-in-leadership/2014/mar/03/open-thread-international-womens-day-count Short URL: http://bit.ly/1g4wNJc Can’t make it to the #WEPs Event? @GdnWomenLeaders will be liveblogging, 5-6 March! http://bit.ly/1g4wNJc #EqualityMeansJobs Join the conversation – follow the @GdnWomenLeaders liveblog of the #WEPs Event, 5-6 March! http://bit.ly/1g4wNJc #EqualityMeansJobs Last updated March 2014 ... #genderequality & the bottom-line? Join us 5-6 March 2014 http://bit.ly/1eYqPdC #EqualityMeansJobs #WEPs 2014 WEPs Leadership Awards http://weprinciples.org/Site/WepsLeadershipAwards/ Short URL: http://bit.ly/1jt0lGC... Finance Corporation (IFC): @IFC_org Last updated March 2014 #IFC Chloё Poynton, Manager, Advisory Services and HERproject, Business for Social Responsibility: @BSRnews #ChloёPoynton Catherine... Commonwealth Businesswomen Network Last updated March 2014 #Commonwealth General www.weprinciples.org/site/AnnualEvent Short URL: http://bit.ly/1c7JjcN #WEPs event to spotlight biz challenges/strategies