Chapter Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for the Digital Firm 9.1 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Objectives How does the Internet work? What are its major capabilities and benefits to business? What is the World Wide Web? How can organizations benefit from using the Web and Web technology? What wireless technologies can be used for accessing the Web? What are the principal Wireless Web applications? 9.2 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Objectives What are the principal technologies for supporting electronic commerce and electronic business? What management problems are raised by Internet computing and technologies for digital integration? How can businesses solve these problems? 9.3 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Management Challenges Taking a broader perspective on infrastructure development Creating appropriate business standards for digital integration 9.4 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for E-Commerce and E-Business What is the Internet? Perhaps the most well-known and the largest implementation of internetworking, linking hundreds of thousands of individual networks all over the world 9.5 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for E-Commerce and E-Business What is the Internet? Internet Service Provider (ISP) • Commercial organization with a permanent connection to Internet • Sells temporary connections to subscribers 9.6 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for E-Commerce and E-Business What is the Internet? Information Appliance • Device customized to perform few specialized computing tasks with minimal user effort 9.7 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for E-Commerce and E-Business Client/server computing on the Internet Figure 9-1 9.8 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for E-Commerce and E-Business Communication on the Internet • Electronic Mail (E-Mail): Person to person messaging; document sharing • Usenet Newsgroups: Discussion groups on electronic bulletin boards • LISTSERVs: Discussion groups using e-mail mailing list servers 9.9 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology Infrastructure for E-Commerce and E-Business Communication on the Internet • Chatting: Live, interactive conversations over a public network • Instant Messaging: Chat service that allows participants to create their own private chat channels 9.10 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The World Wide Web Model of an extranet Figure 9-5 9.27 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The World Wide Web Customer personalization with the ubiquitous Internet Figure 9-6 9.28 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The World Wide Web The Wireless Web and Mobile Computing Two Main Standards for Accessing the Web from Mobile Devices: Wireless Application Protocol (WAP): System of protocols and technologies that lets cell phones and other wireless devices with tiny displays, low-bandwidth connections, and minimal memory access Web-based information and services 9.29 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The World Wide Web The Wireless Web and Mobile Computing Two Main Standards for Accessing the Web from Mobile Devices: 9.30 I-mode: Standard developed by Japan’s NTT DoCoMo mobile phone network for enabling cell phones to receive Web-based content and services © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The World Wide Web Wireless Application Protocol (WAP) versus I-mode Figure 9-7 9.31 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Support Technology for Electronic Commerce and Electronic Business Web Servers and Electronic Commerce Servers • Hit: Entry into Web server’s log file generated by each request to the server for a file • Electronic commerce server software: Provides functions essential for running e-commerce Web sites 9.32 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Support Technology for Electronic Commerce and Electronic Business Customer Tracking and Personalization Tools • Collecting and storing data on the behavior of online customers, and combining that data with data already stored in the company’s back office systems • Analyzing the data to better understand the behavior of online customers • Identifying customer preferences and trends 9.33 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Support Technology for Electronic Commerce and Electronic Business Website visitor tracking Figure 9-8 9.34 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Support Technology for Electronic Commerce and Electronic Business Web Content Management Tools • 9.35 Software to facilitate the collection, assembly, and management of content on Web site, intranet, or extranet © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Support Technology for Electronic Commerce and Electronic Business Web Site Performance Monitoring Tools • 9.36 Software tools for monitoring the time to download Web pages, perform Web transactions, identify broken links between Web pages, and pinpoint other Web site problems and bottlenecks © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Support Technology for Electronic Commerce and Electronic Business Web Hosting Services • 9.37 Company with large Web server computers to maintain Web sites of feepaying subscribers © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Management Issues and Decisions The Challenge of Managing Internet Computing and Digital Integration • Loss of management control • Connectivity and application integration challenges • Organizational change requirements • Hidden costs • Scalability, reliability, and security 9.38 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Management Issues and Decisions Some Solutions • Managing the change • Education and training • Data administration disciplines • Planning for connectivity and application integration 9.39 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Chapter Case Study Can Worldspan Fly with Online Travel? Evaluate Worldspan using the value chain and competitive forces models What is the relationship of information systems to Worldspan’s business model? Why did Worldspan have to change its business model? 9.40 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm Chapter Case Study Can Worldspan Fly with Online Travel? How did information systems and technology support Worldspan’s new business model? What is the role of the Internet? Do you think Worldspan’s strategy has been successful? Why or why not? Do you believe Worldspan will be successful in the future? Explain your answer 9.41 © 2005 by Prentice Hall ... integration 9.4 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology... world 9.5 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology... subscribers 9.6 © 2005 by Prentice Hall Essentials of Management Information Systems, 6e Chapter The Internet: Information Technology Infrastructure for the Digital Firm The Internet: Information Technology