Long after the thrill: Sustaining Passionate Application Users

How do we get people to stay in love with our applications? By providing a service that is trustworthy and of value. Human beings have an inherent tendency to seek out novelty and challenges, to extend and exercise their capacities, to explore, and to learn. All of these ideas add a layer of fun to the core activity.

LONG AFTER THE THRILL (Sustaining Passionate Users) STEPHEN P. ANDERSON #sixd @stephenanderson Are you in a long-term relationship? (and would you like to stay in that relationship?) Some context… Some context… How do we get people to fall in love with our applications? How do we get people to stay in love with our applications? ? How do we get people to stay in love with our applications? By making applications more gamelike? points levels scoreboards achievements badges assignments “Motivating consumer behavior through game mechanics” points levels scoreboards achievements badges assignments “Motivating consumer behavior through game mechanics” human psychology reputation & identity variable rewards appropriate challenges pattern recognition social proof curiosity surprise status etc. feedback loops Sustaining passionate users Through delightful challenges. Sustaining passionate users Through delightful challenges. Human beings have an inherent tendency to seek out novelty and challenges, to extend and exercise their capacities, to explore, and to learn. Edward Deci, psychologist [...]... from Matthewʼs Guyʼs presentation FreeForm: Reality Invaders Check it out: http://www.slideshare.net/sergethew/freeform-reality-invaders-5375224 WHY ARE WE ADDING GAME MECHANICS TO THE REAL THING? At itʼs core the idea is something like this… A thing Add game mechanics The thing now has a new layer of fun it didnʼt before People are more likely to engage with that thing This explanation is from Matthewʼs... Attitude One: “A pp ly I’ll make the best of it But, you’ll have to work and apply yourself to get something out of this class in t a But, I’ve o added C some r activities to a theg u content that S make this a “will lot more fun for everyone GAMIFICATION? WHY ARE WE ADDING GAME MECHANICS TO THE REAL THING? At itʼs core the idea is something like this… A thing Add game mechanics The thing now has a new layer... go back to the classroom Attitude One: This stuff is boring I’ll make the best of it But, you’ll have to work and apply yourself to get something out of this class Attitude One: Attitude Two: This stuff is boring This stuff isn’t all that interesting I’ll make the best of it But, you’ll have to work and apply yourself to get something out of this class But, I’ve added some activities to the content... Relationship Management Customer Think of a game List the things that make this game work Appointment Mechanic Self-Expression Social Gifting Limited Time Group Competition Teamwork Self-Expression Pattern Recognition What would A time tracking app with these characteristics: {whatever you wrote down} look like? What would A time tracking app with these characteristics: -Turn based game -Goal: reach... layer of fun it didnʼt before People are more likely to engage with that thing This explanation is from Matthewʼs Guyʼs presentation FreeForm: Reality Invaders Check it out: http://www.slideshare.net/sergethew/freeform-reality-invaders-5375224 Play & Challenges + Goals & Rewards = (a gross oversimplification of game design!) Game Play & Challenges + Goals & Rewards = (a gross oversimplification of game design!) . LONG AFTER THE THRILL (Sustaining Passionate Users) STEPHEN P. ANDERSON #sixd @stephenanderson Are you in a long- term relationship? (and would you like. recognition social proof curiosity surprise status etc. feedback loops Sustaining passionate users Through delightful challenges. Sustaining passionate users Through delightful challenges. Human beings have. fall in love with our applications? How do we get people to stay in love with our applications? ? How do we get people to stay in love with our applications? By making applications more gamelike? points levels scoreboards achievements badges assignments “Motivating