group assignment 9tepvintag

always gives customers the best experience in products and services for all types ofcustomers.2.. Empathy map and experience mapa.. Experience mapAwareness-> Perhapsontoadatabaseandsomeo

Members: Nguyễn Thu Uyên - HS153194

Nguyễn Quỳnh Anh - HS153274Nguyễn Phương Đông - HS153245Nguyễn Quốc Anh - HS150100

TABLE OF CONTENT

always gives customers the best experience in products and services for all types ofcustomers.

2 Target Customer & Buyer/audience persona

behaviour

-Considerresearchingmodelsandprices-Canbeinfluencedbyfriends,relatives-AbilitytobuyordersunderVND500.00

Interest -Liketobuydiscount,promotion

-Followfanpageofmanyshops-Followtheprofileofpeoplearound-Followthesimplefashionstyle

3 Empathy map and experience map

a Empathy map

Customerscanconsidertomakepurchasingdecisionsaswellasobjectivelyevaluatetheproductmodelsofpantsandshirtsthattheyareinterestedin.Becausethestoreis

currentlyonlysellingthroughthemainsocialnetworkchannelfacebook,namely

postingwithphotosofitemsandsellingthroughthosearticles,thisisquitelimited.Somyteamhasalsoimplementedasalesplanaswellasvideocontentmarketingona

● 3iswhencustomershavebeenusingtheproduct,afteraperiodofexperience

theywillhavecomparisonsandevaluationsbetweentheproductstheyhaveusedbeforeofother2handclothingstores

● 4isabouthowcustomersfeelwhentheyhavebeenusingtheproductfora

certainperiodoftime

CollectanswersfromthequestionsonthegroupgivenyourEmpathymapVinh

Whengoingtothestoreandseeingtheproductsatthestore,Vinhgivestheassessmentthattheproductsinthestorearediverseandeasilyaccessibletothecustomerfilethat

Like the first goals I discussedbefore,touchpointsarethepointsthatdriveclientstocontact you and decide to explore your product In the pre-purchase stage, customers

dependmainlyonsocialnetworksandalsowordofmouth,referralsfrom friends andwhen they decide to buy, theywillneedalevertobereadytoownit.Atthistime,youwill need enthusiastic consultants and handle problems skillfully After the customerhaspaid,thecustomermaynotreturnbecausetheydonot have a strong impression ofthe store That'swhycustomerserviceissoimportant.Thiswillmakethestoremoreloyalandnewcustomers.

In the process of making customers have a great experience, sometimes there will bemistakes, so we have anticipated unexpected cases to have solutions These problemsaremainlycausedbycustomersnotreallytrusting, not having their concerns answeredand not having the experience as expected That greatly influences their purchasingdecision So this will be a plan that will last forever to improve our feverishshortcomings

4 Topic and Keyword research

diverse.Thesekeywords,IresearchedaswellascollectedinformationandresearchedontheGoogleKeywordPlannertool.

mediumcompetition,throughwhichwecanalsoincreasetheconversionratethroughtheuseofthesekeywords

Becauseoftheattractionstrategy,engagingcontentmakescustomersfeelexcitedandwanttolearnmoreabouttheproduct.Andwillhelpincreasepagetrafficandkeep

6 Content calendar and workflows

7 Content promotional plan execution

Inordertopromotepeople'spurchasingdecisions,thegroupofferspromotionswith

manyincentives,suchasinthevideointroducingthestore'sspace,inthecaption,the

groupmentionedthefollowing:Veryhotpromotionsarecomingtobeabletoattract

theattentionandattentionofcustomers

specialwishestowomenonthisspecialday.Besides,thestorealsodoesnotforgetto

sendgreetingstocustomerswhohavetrust,havefaithinthestore'sproductsaswellashaveaccompaniedthestoreforalongenoughtime.Sincethenewstoreopenedatthe

endofApril2022.Tothankcustomersonthisspecialoccasion,especiallyfemale

customers,thestorealsohasaspecialpromotionprogramforyouwhenyoubuy

productsofflineatthestore,youwillreceiveextragiftsat-shirt.Althoughthevalueofthegiftisnottoogreat,thehotweatheriscomingsoonsoaT-shirtwillbemore

suitable

haveapostonthemainFacebookpageof9Tep.Themaincontentofthisarticleisto

introducenewmodelsofpantsandshirtsthatmeetall3criteriaDELICIOUS-SUPPLY-CHEAP.Notonlythat,thisarticlealsopromotescustomerbuyingbehaviorthroughincentivessuchasCOMBOsof5shirtspricedat400k,7shirtspricedat550k

article,attractiveofferssuchasDELICIOUS-SUPPLEMENTARY-CHEAPhave

alsohitthecustomer'spsychologyandcanmakethemmakepurchasingdecisions

faster

8 Analysis of published content

Forthepost"Mừng8tháng3,9tépt ngquàcặ ựcđã"postedontheFacebookchannel,

thegrouphadanattention-grabbingtitlewiththephrase"t ngquàcặ ựcđã"causing

attentionandcuriosity.WhataboutthegiftsthatthestorewillgiveawayonMarch8?

Besides,thepostalsoshowsthetitleclearlybyboldingthetitletomakeiteasierfor

viewerstofocusonthearticle.Thesecondfactorthatistheattractionofthepostalso

showsthehighlightinthisarticle,whichisafreet-shirtwithpurchase.Thethirdfactoraboutthesolefocusofthearticle,thearticlehasmadethefocuspointinitscontent

10 Conclusion

Theteamselected9VintageShrimpsforthisproject.9Tepisaclothingstorein HoaLac,withthetargetcustomersbeingstudentsandyoungpeople living around Hoa Lacarea In this project, the team has given a portrait of customers thinking about good,diverse and high-choice products there are also thoughts and worries that the store'sproducts are of good quality or not In addition, the team also did keyword researchusing the Google keyword planner tool to findoutrelatedkeywordsthatcanbeusedinthe post to help viewers easily find the store's post Since 9 Tep's target customersare mainly active on Facebook, the groupmainlypostsonthisplatform.Thegoalsetfor the Facebook channel has been achieved from 2500 to 2800 followers within 3weeks It can be seen that the group's content project has also achieved certainsuccesses, ensuring the main goal Show that the team's content has properly reachedthetargetaudiencethattheprojectistargeting

Reference

Overview of the structure foreffectivecontent-thecontentmarketingecosystem.Coursera (n.d.) Retrieved March 21, 2023, fromhttps://www.coursera.org/learn/content-marketing/lecture/Rd6hb/overview-of-the-structure-for-effective-content

World Leaders in Research-Based User Experience (no date) Empathy mapping:The first step in design thinking Nielsen Norman Group, Available at:https://www.nngroup.com/articles/empathy-mapping/ (Accessed: March 21,2023)

Building your professional brand - the content marketing ecosystem (no date)

https://www.coursera.org/learn/content-marketing/lecture/5zkiZ/building-your-professional-brand(Accessed:March21,2023)

Building your professional brand - the content marketing ecosystem (no date)

https://www.coursera.org/learn/content-marketing/lecture/5zkiZ/building-your-professional-brand(Accessed:March21,2023)

Demian FarnworthWant to graduate from the minor to the major leagues?Dominate your domain with an authorial voice that people listen to? DemianFarnworthcanhelpyougofrombeingagoodwritertoa great one Learn more.You can also follow him on Twit etal.(2020)Anintroductiontothe4essentialtypes of content every marketing strategy needs, Copyblogger Available at:https://copyblogger.com/essential-content-types/(Accessed:March21,2023).