Vietnam Cosmetic Market

Team No1 United Asia - Make Asia Great Again – Outline I PRODUCT Vietnam cosmetic market currently Developing NEW PRODUCTS | 1.Vietnam cosmetic market currently China and Korea Western    Fashionable  Asian skin & Vietnam weather Youthful and Trendy Quality? | 1.Vietnam cosmetic market currently JAPAN  Guaranteed and high quality  Color and tone??? | Developing NEW PRODUCTS 2.1 Beauty  Youthful and Trendy  More color option 2.2 Safety  Medicine use: GUARANTEED 薬用 | Developing NEW PRODUCTS 2.3 Quality  100 % ORGANICS  Nourish your beauty 2.4 PINKY  New packing in slight pinky  Smaller sizes for diversity and handy | II PLACE “Put the right product at the right place” | II PLACE “Put the right product at the right place” Þ Where can customer look for Naris’s product ? Þ Where is the ideal locations? • Traditional channels • Expanding channels | Traditional Channels ã Showroom systems ị Modern environment with Japanese style and color of Naris brand Þ Customer: be educated by consultants about products, use the samples and services | III PRICE Keep the premium pricing strategy  The knowledge about cosmetics and skincare is popular and easily accessed Women nowadays are tend to spend more money on beauty products  - “Japanese stuffs are always good” and “High price comes along with high quality” | III PRICE Mini-size product | III PRICE Added value | IV PEOPLE Relationship-oriented leaderships External PR – Target customer • Women • Age: 22 – 30 • Average income: to 12 mil  High demand of cosmetics, make-up, cosmetic surgery, clean & healthy food  Affordable to pay for high-qualified cosmetics  Use internet/ social network frequently  Buying decisions affected social networks  Women let the head be ruled by the heart with cosmetic