Email marketing

1 MỤC LỤC CHƯƠNG 1: TỔNG QUAN VỀ ADIDAS .3 1.1 Giới thiệu doanh nghiệp 1.2 Các sản phẩm dịch vụ 1.3 Đặc điểm khách hàng mục tiêu CHƯƠNG 2: THÀNH THẠO OUTLOOK .7 2.1 Cài đặt tài khoản outlook .7 2.2 Thực hành gửi cá nhân hóa Outlook .11 2.3 Sử dụng tính trì hỗn gửi thư .13 CHƯƠNG 3: THU THẬP DATA EMAIL KHÁCH HÀNG 17 3.1 Cách thu thập data 17 3.1.1 Khảo sát 17 3.1.2 Quét 20 CHƯƠNG 4: LẬP KẾ HOẠCH CHIẾN DỊCH GỬI THƯ 23 4.1 Lập kế hoạch gửi thư 23 4.1.1 Mục tiêu chiến dịch: .23 4.1.2 Đối tượng gửi thư: .23 4.1.3 Thời gian gửi công cụ gửi thư: 23 4.2 Thực gửi thư Getresponse 23 4.2.1 Nhập liên lạc Getresponse .23 4.2.2 Thiết kế mẫu thư 25 4.3 gửi thư từ Getresponse test spam thư trước gửi 32 CHƯƠNG 5: THỰC HIỆN GỬI THƯ BẰNG MAILCHIMP 37 5.1 Nhập danh bạ 37 5.2 Thiết kế mẫu thư test spam thư trước gửi 40 5.3 Gửi thư từ Mailchimp 42 CHƯƠNG 6: ĐÁNH GIÁ VÀ SO SÁNH KẾT QUẢ CÁC CHIẾN DỊCH 44 6.1 Báo cáo đánh giá chiến dịch Getresponse 44 6.2 Báo cáo đánh giá chiến dịch Mailchimp 46 CHƯƠNG 1: TỔNG QUAN VỀ ADIDAS 1.1 Giới thiệu doanh nghiệp Adidas thương hiệu tiếng giới, người dùng biết đến tới với sản phẩm chất lượng cao, đa dạng mẫu mã, đối tượng người dùng Adidas tập đoàn đa quốc gia đến từ nước đức, đời vào năm 1924, Trong thời gian đầu thương hiệu đạt thành công lợi nhuận khủng Nhưng sau chiến thứ hai, bất đồng quan điểm nên Rudoft tách thành lập công ty Ruda, sau đổi tên Puma Trong Adi Dassler tiếp tục điều hành công ty cũ đặt tên Adidas từ năm 1949 Mặt hàng chủ lực thương hiệu Adidas bao gồm giày dép, quần áo, mũ, tất, túi xách thể thao… Ưu điểm sản phẩm thương hiệu Adidas ln làm từ chất liệu tốt nhất, thiết kế tỉ mỉ, cẩn thận, tinh tế thể đường may để mang tới người dùng cảm giác thoải mái, dễ chịu Ngày nay, Adidas trở thành tập đoàn chuyên sản xuất mặt hàng thời trang phong cách thể thao lớn thứ hai giới Sản phẩm hãng có mặt 160 quốc gia hàng năm tung thị trường 660 triệu sản phẩm để phục vụ nhu cầu người dùng 1.2 Các sản phẩm dịch vụ Adidas thương hiệu thời trang hàng đầu giới với mặt hàng sản xuất chủ lực chủ yếu quần áo, phụ kiện dòng giày Adidas đình đám: • Dịng sản phẩm giày dép Adidas - dòng sản phẩm truyền thống bật hãng Với mẫu mã trẻ trung, động với chất lượng tốt đem lại cảm giác thoải mái Nên sản phẩm chọn vô số khách hàng với độ tuổi khác 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mail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing 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l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing • Dòng sản phẩm quần áo Adidas: Nhắc đến Adidas ta khơng thể khơng nhắc đến dịng sản phẩm thương hiệu Nó ưa chuộng nam, nữ trẻ em 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l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing • • Phụ kiện Adidas: Khá đa dạng với sản phẩm như: mũ, tất, túi xách thể thao, găng tay, … 1.3 Đặc điểm khách hàng mục tiêu Adidas với vai trò nhà sản xuất trang phục, giày dép thể thao Đối tượng khách hàng phân khúc dựa yếu tố nhân khẩu, tâm lý, hành vi a Nhân học • Tuổi: 15-30 tuổi • Giới tính: Khơng phân biệt • Thu nhập: Những người có thu nhập ổn định chí cao • Nghề nghiệp: Đa dạng b Tâm lý • Ưa chuộng sản phẩm có mẫu mã, thiết kế đẹp mắt, độc lạ • Dễ chạy theo xu hướng đám đơng với sản phẩm bán chạy, hot • Giá hợp lý với thu nhập sản phẩm mong muốn • Quan tâm đến chất lượng có phù hợp với giá tiền bỏ • Quan tâm đến sản phẩm, chương trình giảm giá, khuyến c Hành vi online • Truy cập vào trang web thức Việt Nam trung tâm, chi nhánh phân phối thức 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l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing • • Lựa chọn sản phẩm ngồi sở thích, thu nhập cịn dựa đánh giá người dùng trước diễn đàn thảo luận, chất lượng, độ phổ biết loại sản phẩm Đạt đủ tiêu chí người dùng lựa chọn toán mua hàng 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l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Bước 3: Sau thiết kế xong ta chọn Continue để hoàn thành Bước 4: Chọn Send a Test Email để kiểm tra spam thư send đến tài khoản SendForensics để kiểm tra spam 41 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chiến dịch: • To: Gửi đến • From: Gửi từ • Subject: Chủ đề • Content: Nội dung thư 42 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l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Bước 3: Sau điền đầy đủ thông tin thiết kế mẫu thư ưng ý bấm Send > Send now để gửi thư 43 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mail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Email.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmai l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing CHƯƠNG 6: ĐÁNH GIÁ VÀ SO SÁNH KẾT QUẢ CÁC CHIẾN DỊCH 6.1 Báo cáo đánh giá chiến dịch Getresponse Báo Cáo Kết chiến dịch Getresponse: Phần tóm tắt: Sau vào phần báo cáo chiến dịch Getrespone có số sau: -Có 452 thư gửi (100% số email gửi ban đầu) -Open Rate 0,44% (có thư mở) -CTR 0,22% (có email nhấp vào đường dẫn) -Bounce Rate 0% -Unsubscribed 0% -Có 450 thư chưa mở chiếm 99,66% 44 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mail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Email.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmai l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Đánh giá ưu nhược điểm chiến dịch email Getresponse: Ưu Điểm: - Tiết kiệm chi phí - Tốc độ gửi thư nhanh, bấm gửi khách hàng nhận - Dễ dàng theo dõi đánh giá kết chiến dịch, đến đối tương khách hàng - Tỷ lệ thoát 0% - Tỷ lệ khiếu nại thư rác 0% - Tỷ lệ hủy đăng ký 0% Nhược Điểm: - Tiêu đề chưa hấp dẫn, chưa đồng với nội dung - Nội dung chưa đồng với tiêu đề - Gửi thư chưa thời điểm (0:12 ngày 12/4/2022) - Tỷ lệ mở thư không cao ( 0,44%) - Tỷ lệ nhấp chuột (0,22%) Nhận xét: Chiến dịch giới thiệu sản phẩm qua công cụ getresponse đạt hiệu chưa cao, gặp phải nhiều lỗi lầm trình gửi, Rút kinh nghiệm cho chiến dịch sau: - Cần phân loại tìm hiểu nhu cầu khách hàng chi tiết - Nghiên cứu phát triển tiêu đề kĩ lưỡng sát với nhu cầu khách hàng - Nội dung phù hợp với tiêu đề 45 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mail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Email.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmai l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing - Nghiên cứu kĩ thời gian gửi thư - Kiểm tra thư spam thực hiên chiến dịch thư 6.2 Báo cáo đánh giá chiến dịch Mailchimp Qua báo cáo chiến dịch ta thấy rõ được: • 100% số thư gửi thành cơng khơng có thư bị hồn trả lại hủy đăng kí • Open Rate: 31 thư mở tổng số 89 thư gửi -> tỷ lệ open rate là: 31/89*100%=34.83% • Bounce Rate (tỷ lệ email bị gửi lại) 0% • Unsubscribed (tỷ lệ hủy đăng ký) 0% 46 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mail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing Email.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmai l.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketingEmail.marketing • • • • Total opens (tổng số lần email mở) 38 Total clicks (tổng số lượt click vào liên kết thư) Số lần nhấp cho lần mở 12.9% Danh sách khách hàng chuyển đổi Ưu điểm: + Tỷ lệ email bị gửi lại tỷ lệ hủy đăng ký 0% + Đầy đủ số báo cáo email + Tỷ lệ thư gửi 100% + Thư gửi không bị rơi vào mục spam + Tỷ lệ mở thư cao: 34.83% Nhược điểm: + Tỷ lệ chuyển đổi thấp + Vì dùng free nên khơng dùng tính hẹn gửi thư nên gửi gửi chưa đẹp khiến tỷ lệ mở thư không tiêu đề Cách khắc phục cho chiến dịch tiếp theo: + Gửi thư vào khung vàng lúc người sử dụng internet nhiều + Thiết kế thư đẹp mắt hơn, dùng tiêu đề hấp dẫn + Có chiến dịch thiết thực để thu hút khách hàng nhấp vào link *SO SÁNH KẾT QUẢ HAI CHIẾN DỊCH: Qua báo cáo kết hai chiến dịch, thấy việc triển khai chiến dịch Mailchimp đem lại hiệu cao hẳn so với Getresponse Lý tỷ lệ thư Getresponse rơi vào thùng rác cao nên không tiếp cận nhiều với khách hàng 47 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