TRƯỜNG ĐẠI HỌC THƯƠNG MẠI KHOA QUẢN TRỊ NHÂN LỰC BÀI THẢO LUẬN HỌC PHẦN TIẾNG ANH CHUYÊN NGÀNH 1 Topic The process of selling phones of the company Team Six Limited Liability Company six members Nhóm[.]
TRƯỜNG ĐẠI HỌC THƯƠNG MẠI KHOA QUẢN TRỊ NHÂN LỰC BÀI THẢO LUẬN HỌC PHẦN: TIẾNG ANH CHUYÊN NGÀNH Topic: The process of selling phones of the company Team Six Limited Liability Company six members Nhóm thực hiện: Nhóm 10 Lớp học phần: 22157ENTI1011 Giáo viên hướng dẫn: Đàm Thị Hồng Nhung Năm học 2022 -2023 MỤC LỤC MỤC LỤC ASSIGNMENT TABLE Part I: Opening Part II: Contents: The process of selling phones of the company Team Six Limited Liability Company six members Company Introduction 5 a History of formation and development b Cơ cấu tổ chức c Department duties: Product introduction Sales Process Step 1: Find the source of import Step 2: Building sales channels, posting products on canals Step 3: Promotion and marketing Step 4: Customer care (Maintaining long-term relationships with customers) 10 Part III Conclusion 10 ASSIGNMENT TABLE Name Position Mission Nguyễn Thị Thơm Member Sales Process Hoàng Thị Thủy Member Product introduction, powerpoint Thanh Thủy Member Sales Process Trương Thị Minh Thư Leader Making an outline and implement the work Company Introduction Lê Nguyễn anh Thư Member Sales Process Bùi Thị Huyền Trang Member Opening, Conclusion, word OPENING Sales is the core activity of the business Today in the context of intense competition, supply always exceeds demand, and this situation leads to shifting the philosophy of marketing: “Produce what we have” can sell, not what we can produce.” Change in stools combined with increasing competition changes the role of sales, and sales have become a very important part of marketing activities of the enterprise Faced with the current economic fluctuations, businesses, Businesses must always try to find ways to innovate the mode of sales management in order to best suit the fluctuations in the market, so that this activity can bring the highest economic efficiency for the business So my group decided to work on the topic "The process of selling phones of the company Team Six Limited Liability Company six members" THE PROCESS OF SELLING PHONES OF THE COMPANY TEAM SIX LIMITED LIABILITY COMPANY SIX MEMBERS Company Introduction Company Name: TeamSix One Member Limited Liability Company Business products: Latest iPhone models on the market and iPhone phone accessories Office address: No Nguyen Co Thach Street Phone number: 666 101010 Fanpage: facebook.com/teamsix.666/ Website: www.teamsix.vn a History of formation and development The company was founded in October 2020 by six members who hold important positions in TeamSix November 2020 officially has a fan page and sales website In December 2020, the company officially posted products for sale on online sales sites In January 2021, the company earned its first revenue of VND 500 million In June 2021, there will be more online stores on e-commerce applications: Shoppee, Lazada, and Tiki Up to now, the company is growing and gaining the trust of customers b Organizational structure ● Director: Ms Minh Thư ● Head of Human Resources Department: Ms Hoàng Thủy ● Head of Business Department: Ms Thư Haru ● Head of Warehouse Department: Ms Thơm ● Head of Finance and Accounting Department: Ms Huyền Trang ● Head of IT Department: Ms Thanh Thủy c Department duties + Director is responsible for approving the plans and policies of the departments + Business Department: Market research and development of sales policy (including price policy, promotion, discount and promotion, and marketing) Finding, connecting, and developing a network of target customers for the company Maintain and take care of the company's existing customers + HR department: It plans to recruit new employees and train staff, timekeeping employees in the company, and pay employees + Warehouse department: Negotiate prices and import goods to the warehouse Arrange goods in the warehouse to avoid getting wet, or broken Deliver and collect money from customers + Finance and accounting department: It deals with billing, salaries, budgets, and turnover + IT department: Arrange and schedule system upgrades and maintenance without affecting the work progress of other employees in the company Test, diagnose, and troubleshoot (repair or replace components, debug) Trains staff in computer use Product introduction ➢ About Iphone 14 Iphone 14 is one of the newly launched and best selling product lines of apple The design of the iphone 14 has two glass front and back, square metal frame and soft curved corners, creating harmony and providing a comfortable grip On the back of the iPhone 14, we will encounter the familiar 'missing apple' logo and a cluster of two cameras with a rather high convex lens placed in the left corner iPhone 14 has options: Black, Blue, White, Purple, Red, for you to choose according to your preferences ➢ Iphone 14 is divided into four types: + iPhone 14 standard: The biggest change on this version is the integration of a modern Magsafe charging port, allowing you to both charge your phone and use a wired headset Along with satellite connectivity, modern 5G technology increases connectivity + iPhone 14 plus: with the same big screen experience as the iPhone 14 Pro Max but the same performance and features as the standard iPhone 14 + iPhone 14 Pro: The product has many other upgrades in terms of performance, camera, removing the annoying notch screen, providing the best user experience + iPhone 14 Pro Max: upgraded charging, performance, battery capacity, camera, along with integrating many modern features such as satellite connection, removing notch notch, Magsafe charging, ➢ New features: + Features Always on Display: This is a shocking new feature of the company this year that is only available on iPhone 14 Pro and iPhone 14 Pro Max, Always on Display is a feature that helps users to monitor basic information even though the screen is still on Turn off With this feature, when the screen goes to sleep mode, you can still know the information: weather, battery level, time Thus, users not need to spend time opening the password, which is very suitable and convenient for busy people + Accident detection feature: Iphone 14 can detect bad cases, emergency situations that users are facing For example, when the user is in a traffic accident, the device can recognize it, from which the system will automatically connect the machine to the ambulance and assist the victim + Camera complete with high quality video: iPhone 14 gives users the ultimate sharpness, high resolution with surreal images Combined with 4K cinematic capabilities to help capture the smallest details, it is extremely suitable for those who are interested in photography, videography or gamers… + Use Lightning port instead of USB -C: iPhone 14 still loyal to Lightning charging not only because this is Apple's exclusive charger but also because of its outstanding points compared to USB Type C such as thinness, lightness and superior data transfer ability ➢ iPhone 14 price: + Standard iPhone 14: $799 + iPhone 14 Plus: $899 + iPhone 14 Pro: $999 + iPhone 14 Pro Max: $1099 Sales Process 1: Find the source of import Once you choose to a business, finding the source of goods is extremely important Our top priority when choosing imported goods is a official product, cheap and high quality Therefore, after calculating and taking advantage of the costs and resources available, we chose to import ports at the Apple Store in Jewel Changi airport, Singapore Because it is located near the airport conveniently and we can save the cost of moving 2: Building sales channels, posting products on canals Facebook is an easy -to -use platform, advertising costs and low discounts plus the foundation that most Vietnamese people use So, we first choose Facebook as the first sales platform to attract customers and create relationships with many potential customers After that, when we have collected the appropriate profit, we decided to expand the sales channel to e-commerce platforms are Tiki, Shopee and Lazada To attract and create trust for customers when choosing our store, we have made strict requirements for the content and image of the channel: Clearly, concise, easy to understand: We try to reduce unnecessary things that lose the focus of customers from the main points of the website: too many social networking icons, information, information, Images, unnecessary news, too much advertising Provide honest but still persuasive images: Product details: Colors, capacity, resolution Reasonable use of images and icons to create accents: icons will help visitors can see the information being searched when skimming through the page and help increase the usage of the website The highlight must be directly related to the goals and notes that limit the case of the customer to put wrong and wrong samples Ensure uniformity in design: Font, rounded corner, color change or images in a page must always follow a unity, logical 3: Promotion and marketing Iphone is always a product that customers look forward to having the new version We will promote the product by posting on social networking sites so that customers can see the items they want to buy in our company In addition, the product will be posted on electronic websites Moreover, we will build a promotional video about the latest product - Iphone 14 so that customers can know more about the features as well as the interface of Iphone 14 will be like We may add incentives such as discount vouchers on purchases to entice customers to buy our products 4: Customer care (Maintaining long-term relationships with customers) Our company's customer care department will have the following customer care methods: When customers enter the store to buy products, our company's staff will respectfully bow to customers and advise products in the most clear way so that customers can grasp product information We will introduce our promotion in our store for customers to refer to Our staff will be thoroughly trained in product grasping and understanding customer psychology to be able to convince customers to buy products For new customers: Save customer information so that you can stay in touch with customers when they have product problems that need to be resolved Moreover, our company has incentives and warranties for customers who first buy the company's products After purchasing, we will call customers to ask if they are satisfied using the product For long-term customers: Get customer information from previous purchases, offer discounts on products for birthday month Long-term customers will have more incentives than new customers in that each time they buy the Company's products, they will receive a 5% discount on the bill 10 CONCLUSION Improving the sales process is a very interesting research topic of the number of authors at home and abroad In the research of author Pham Huyen wrote about: “A business that wants to operate properly and efficiently needs to have a professional and methodical effective sales process This is the key to the success of any business This is like drawing provides a way to let the members know what to do? Have to go where? And what will the destination be? “The author has researched and given solutions to have an effective sales process The introduction of a specific effective sales process It is a necessary job to help bring in revenue as well as make business operate in a more professional manner Author Thao Phuong published the article again “the company Team Six Limited Liability Company six members” has a sales very effective sales process and helps the company grow more 11