MARKETING MANAGEMENT MARKETING Level One Introduction to Business & Marketing Level Two Marketing and Management I: Principles Level Three Marketing and Management II: Advanced Strategies Level Four Advertising and Public Relations -or- Retail Operations -or- Event Planning and Management ABOUT THIS PROGRAM OF STUDY The Marketing Management program of studies will prepare you for a career through developing a range of skills and abilities in a corporation The primary duty of marketing managers in a corporation is to increase sales and profitability through market analytics and this program of study prepares students to this through standards in market segmentation, market research, and an in-depth look at all the facets of marketing Students have the option of three areas of specialization – advertising and public relations, retail operations, or event planning and management – for their capstone course, all of which lead to great career options in Tennessee or nationwide Classes in this program of study include: Introduction to Business & Marketing Marketing and Management I: Principles Marketing and Management II: Advanced Strategies Advertising and Public Relations - or Retail Operations - or - Event Planning and Management Dual Credit/Dual Enrollment/Industry Certifications options include: Marketing Management Marketing Operations Occupations with the Most Annual Average The Marketing Operations occupation group is MARKETING MARKETING MANAGEMENT Openings in Tennessee (2014 – projected to grow by 9% in Tennessee between 2022) 2014 and 2022 Job opportunities are strongest in Average areas of Shelby and Davidson Counties, around Occupation Annual Total % Change the metropolitan areas of Memphis and Nashville Openings respectively, though there is strong potential for Retail openings in other counties in the upper mid 3,585 5.10% Salespersons Cumberland area Occupations from this program First-Line of studies with the greatest number of average POSTSECONDARY OPTIONS Supervisors of 845 1.50% annual openings include retail salespersons, Retail Sales Have you registered for the supervisors of retail sales workers, market Workers Tennessee Promise? Seniors research analysts,enrolled marketing specialists, in this program sales have Market Research managers, and marketing managers Analysts and the chance to attend a two-year 295 25.30% Students Marketing in this program of study will be program at a Tennessee College Annual Average Openings for Marketing Specialists eligible to join DECA In addition to school of Operations Occupations Workers in Tennessee events, students will230 be able to5.70% compete at Sales Managers Applied Technology (TCAT), (2014 – 2022) the regional, state, and national level community college, or some 2-year university Marketing Through DECA, students learn 11.40% not only 115 programs for free! To learn more, please see your Managers learn about business, but also school counselor or visit Advertising Sales leadership, and soft skills professionalism, 80 5.40% http://www.tennesseepromise.gov Agents Walk away from your high school career with experience Public Relations in competing, networking, School Degree Program and Fundraising 50 10.40% See applying course content, and more! Managers your marketing teacher to learn more Nashville/Volunteer State Marketing about DECAand or visit http://www.decatn.org Advertising Community Colleges CAREER OPPORTUNITIES East Tennessee/Middle Marketing Tennessee State Universities Source: TN Departmentof Labor and Workforce Development Tennessee Technological Business Administration (2015) Employment Security Division, Labor Market Information University Marketing Section, on the at https://www.jobs4tn.gov/ (visited University of internet Tennessee Business Administration (Knoxville) Marketing University of Memphis Marketing Management Promotions Managers 40 8.40% CENTRAL HIGH SCHOOL TENNESSEE COUNTY SCHOOLS CTE DIRECTOR: MARY MARKETING BUSINESS TEACHER: MARK MANAGEMENT