... steps: exploring, finding, screening get access preliminarily, approaching, introducing and performing, overcoming objections, ending the commercial affair, monitoring and maintaining Another ... the Company, creating image of the Company with targeted customers, and then persuading customers to consume products of the Company, finally reminding to maintain the product image of the Company ... belonging to microscopic environment including: 3.2.1 Customer According to behavior principles, Company s customers can be divided into main groups as follows: Industrial purchase behavior includes:...